A standard PMP is a static deal with fixed rules. Once it’s live, it behaves like a sealed box — no adaptive logic, no learning, no control beyond basic targeting and pricing.
Curated Deals are signal-driven packages built on first-party supply data. Inventory is grouped, filtered, and shaped based on real auction behavior, performance patterns, and contextual signals. The deal is not just a buying channel — it’s a controlled supply configuration that evolves over time.
Curated deals
Build high-signal deals buyers can trust —
with content
taxonomy and audience segments delivered in the bid request
Get early access to
the future of curation
Curated Deals by TeqBlaze give suppliers the power to shape inventory packages that go beyond surface-level pricing agreements.
This is not about marking up your traffic. It’s about building meaningful connections between your inventory and the advertisers who actually need it.
Audience attributes
Content taxonomy
Eyeota audience data
Contextual signals
Curated deals that
actually perform
Not your average PMP — our Curated Deals go beyond fixed pricing and subjective quality tags.
They match advertiser intent with audience precision, bringing true value to your inventory.
inventory curation
efficiency
price and audience value
not just appearance
Now powered by Eyeota audience data,
every curated deal gets smarter.
Enrich impressions with real-time demographic, interest, and intent signals —
and curate packages that deliver precisely what buyers want.
Built for
the supply side
SSP owners
Publishers &
publisher groups
CTV, OTT, and
video-first platforms
DOOH companies
AdTech companies
building monetization
infrastructure
SSP owners
Publishers &
publisher groups
CTV, OTT, and
video-first platforms
DOOH companies
AdTech companies
building monetization
infrastructure
SSP owners
Publishers &
publisher groups
CTV, OTT, and
video-first platforms
DOOH companies
AdTech companies
building monetization
infrastructure
How it works
Launch curated and
enriched inventory packages
inside your SSP
enriched inventory packages
inside your SSP
Fully under your control, your rules, your demand strategy
What success looks like
More competitive auctions without increasing traffic volume
Stronger inventory signals improve buyer confidence and delivery quality
Higher revenue per impression compared to open market or generic PMP
Expert insight
In today’s programmatic environment, buyers expect precision, while sellers require greater control over how inventory is delivered. With the flexible tools that already fit into existing workflows, Curated Deals offer platform owners detailed targeting and exclusive inventory to reach the right audience and maximise monetization.
Olga Zharuk, CPO, TeqBlaze
What makes us different?
We build products, not
just buzzwords
just buzzwords
Our definition of curation is based on
what works for our clients
what works for our clients
If the industry changes, we
adapt fast
adapt fast
Our CPO is part of the IAB Tech Lab’s Curation Working Group,
so we’re always in sync with evolving standards
so we’re always in sync with evolving standards
Build your own
curated deal layer
curated deal layer
Add enrichment, structure demand access, and run curated deals as a part of your SSP
Your technology partner
TeqBlaze builds programmatic infrastructure as a long-term technology
partner for teams that want to own and evolve their monetization stack.
Proud partner of
FAQ
How is this different from a standard PMP?
Which DSPs can activate these Deal IDs?
Any DSP that supports standard OpenRTB Deal IDs can activate Curated Deals. No DSP-side custom logic, no proprietary pipes, no special integrations. All intelligence and curation logic live entirely on the sell-side, inside the TeqBlaze platform.
Can I curate partner inventory, not just my own?
Yes. Curated Deals can include:
- your own first-party inventory
- partner supply
- blended packages across multiple supply sources
Do I need first-party data to start?
Yes. Curated Deals rely on first-party supply data. This includes signals generated by your inventory:
- traffic behavior
- auction performance history
- pricing dynamics
- contextual and technical attributes
What signals are included in the bid request?
Curated Deals use OpenRTB-compliant signals, including:
- inventory and placement metadata
- contextual attributes
- performance and quality indicators
- pricing and floor logic
- deal-level identifiers and curation markers
How do you prevent “empty” or low-signal packages?
Curated Deals are not created by labels or assumptions — they are created by validated signals. The platform:
- requires sufficient traffic volume and auction history
- excludes segments with unstable or weak performance
- continuously re-evaluates package composition
Trusted by industry leaders
See how others have built their platforms with Teqblaze programmatic solutions.
Client:
US-Based publisher
monetization platform
Challenge:
High volume of low-value bid requests, inefficient traffic distribution, and limited visibility into which demand paths actually drive incremental revenue.
Results:
+8% bid rate
+2% sRPM
+20% DSP spend
−16% bid requests
Client:
Boldwin, leading KPI-driven SSP
for Mobile and OTT publishers.
Challenge:
Need to build a flexible SSP platform to scale publisher monetization, integrate with multiple global demand partners, and gain full control over optimization, reporting, and auction logic.
Results:
+15% campaign efficiency
+30% demand coverage
+25% optimization speed
+40% traffic capacity growth
Client:
US-Based publisher
monetization platform
Challenge:
High volume of low-value bid requests, inefficient traffic distribution, and limited visibility into which demand paths actually drive incremental revenue.
Results:
+20–40% DSP spend
2x improvement in sRPM
Reduced bidstream noise
Unlock the benefits of our white-label solutions for your business
See all
Get on the waitlist
Be the first to try Curated Deals from TeqBlaze.