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Optimizing app monetization with TeqBlaze white-label advertising SDK

Optimizing app monetization with TeqBlaze white-label advertising SDK

In this NDA case study, discover how a mobile app company revolutionized its revenue strategy by integrating TeqBlaze's white-label advertising SDK.

Client

Our client, a growing mobile app developer specializing in entertainment and utility apps, has over 5 million monthly active users. They primarily earn through in-app ads but face inefficiencies and technical challenges due to using multiple ad networks, each needing its own SDK advertising integration.

Value delivered

The company teamed up with TeqBlaze to tackle its monetization challenges, adopting our white-label advertising SDK and SSP for a streamlined ad solution. This integration replaced multiple third-party SDKs with one efficient system, enhancing app performance with quicker load times and a smoother user experience. Moreover, utilizing TeqBlaze's white-label SSP, the company took complete control of its ad strategy, connecting with various demand sources and optimizing bids. This approach led to higher fill rates, more competitive ad inventory, and improved eCPMs.

Challenge

Initially, the company used a standard advertising model, integrating multiple ad network SDKs separately. This strategy led to inefficient bidding and lower ad revenue, increased app load times, and frequent crashes, negatively affecting the user experience. Additionally, the extensive development required to manage multiple SDKs slowed new releases and updates, while leaving the company with limited control over its monetization, constrained by the policies of ad networks.

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Results

The company successfully overcame its monetization challenges by partnering with TeqBlaze to integrate our white-label advertising SDK and SSP as a unified solution. This strategic move replaced multiple third-party SDKs with one efficient system, significantly improving app performance with faster load times and a more stable user experience.

By leveraging TeqBlaze’s white-label SSP, the company gained full control over its ad strategy, allowing it to connect with diverse demand sources, optimize bidding, and select ad networks that aligned with its business goals. This comprehensive approach led to higher fill rates, increased competition for ad inventory, and ultimately, better eCPMs. The transition to TeqBlaze's streamlined solutions not only boosted revenue but also enhanced overall operational efficiency.

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