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Tips & tricks
Top 15 advertising metrics every marketer should track
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Benefits of programmatic advertising for publishers and advertisers
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White label SSP features: Boost your monetization
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What is a data management platform (DMP): Simple definition
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Conversion rate optimization (CRO): The ultimate guide to boosting sale
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App advertising strategies: How to get more installs and engagement
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Why segmentation fails — and how curated deals are redefining SSP strategy
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Traffic Shaping, WinRate Optimizer, and SPO toolkit: how our ML layer optimizes value per impression
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CTV attribution: how brands can measure the true impact of connected tv ads
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How to increase revenue with SmartFloor: Conversation with Lillia Matsokha from TeqBlaze
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Omnichannel ad campaigns: how to integrate programmatic advertising across multiple platforms
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Before the cookieless future starts: how to use cookie syncing effectively in 2025?
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Unlocking efficient data consolidation to streamline ad campaigns across multiple DSPs
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Leveraging first-party data for enhanced ad targeting
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OTT advertising: reaching cord-cutters with targeted programmatic ads
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