SmartFloor
Not every auction should have the same floor price. SmartFloor uses ML
to price each one correctly - maximizing yield without sacrificing fill
Why static floors cost
you revenue
As auction conditions change throughout the day, fixed floor rules can become either too low or too high, limiting revenue potential and auction efficiency.
Optimize your programmatic ad revenue strategy with machine learning
Get header bidding optimization in real time, increase auction win rates, automate revenue maximization, and attract direct supply through market-adaptive bid floors powered by machine learning bidding.
Maximize auction performance
Automatically align bid floors with real-time market trends to ensure optimal pricing for every ad call through market-adaptive pricing.
Automate revenue growth
Replace manual processes with an automated system for consistent and efficient bid floor optimization, leading to effortless price adjustments.
Attract premium supply
Build trust with publishers through consistent, automated monetization and enhanced engagement.
How
SmartFloor
works
Drive results with SmartFloor
Keep your ads competitive with automated bid optimization, ensuring seamless bid adjustments to maximize earnings effortlessly with the SmartFloor feature on our white-label SSP+Ad Exchange platform.
Market-adaptive pricing
Automatically align bid floors with real-time market dynamics, ensuring every ad call is optimally priced. Adjust bids based on traffic specifics to maintain competitive relevance and maximize win rates.
Competitive bidding advantage
Set higher bid floors strategically to outperform lower bids, increasing the likelihood of winning premium programmatic ad placement and securing high-value impressions.
Effortless price adjustments
Remove the need for manual intervention with an automated system that dynamically optimizes bid floors. Capture programmatic ad revenue opportunities efficiently and consistently outpace manual pricing methods.
Revenue-driven automation
Proactively adapt bids to market conditions, maximizing publisher earnings and advertiser satisfaction with precision-driven adjustments.
Direct supply partnerships
Appeal to direct publishers and owned-and-operated inventory with our technology. Showcase SmartFloor’s capability to consistently deliver higher bid floors, unlocking publisher revenue growth with minimal effort.
Enhanced publisher engagement
Build stronger partnerships by highlighting how SmartFloor ensures competitive pricing and improved monetization opportunities without ongoing manual oversight.
Ready to elevate your
ad campaigns?
Discover how our white-label SSP + ad exchange platform can transform advertiser bidding strategy.
Proud partner of
SmartFloor vs manual floor rules
Manual floor pricing may work when traffic volumes are small. But as inventory, demand sources, and auction
complexity grow, fixed floor rules become harder to manage and easier to get wrong.
Trusted by industry leaders
See how others have built their platforms with Teqblaze programmatic solutions.
US-Based publisher
monetization platform
High volume of low-value bid requests, inefficient traffic distribution, and limited visibility into which demand paths actually drive incremental revenue.
Boldwin, leading KPI-driven SSP
for Mobile and OTT publishers.
Need to build a flexible SSP platform to scale publisher monetization, integrate with multiple global demand partners, and gain full control over optimization, reporting, and auction logic.
US-Based publisher
monetization platform
High volume of low-value bid requests, inefficient traffic distribution, and limited visibility into which demand paths actually drive incremental revenue.
FAQ
Static floor pricing uses fixed floor values that must be manually updated when market conditions change. Dynamic floor pricing automatically adjusts floor prices based on real-time auction behavior and historical performance data.
SmartFloor uses machine learning algorithms to calculate optimal floor prices for each traffic segment, helping platform owners react to demand fluctuations more efficiently than manual floor management.- Historical bid activity
- Win rates
- Demand partner behavior
- Traffic quality patterns
- Revenue performance trends
- Inventory characteristics
SmartFloor is designed to balance revenue optimization and auction competitiveness. Rather than simply increasing floor prices, it continuously evaluates auction outcomes and adjusts pricing accordingly.
This helps avoid situations where floors are set too high and demand drops, allowing operators to improve yield while maintaining stable fill rates and bidder engagement.
