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Maximizing revenue with Traffic Shaping

Maximizing revenue with Traffic Shaping

A U.S. monetization platform for publishers used TeqBlaze’s white-label SSP with ML-driven Traffic Shaping to cut noise, boost DSP spend, and raise sRCPM—achieving more revenue with less traffic.

Client

A fast-growing U.S.-based monetization platform for publishers managing an extensive portfolio of apps and working with multiple demand partners to maximize ad revenue across global markets.

Value delivered

TeqBlaze helped the client unlock smarter monetization by using ML-driven Traffic Shaping to prioritize only high-value bid requests. With fewer low-quality calls flooding DSPs, infrastructure costs dropped while performance surged—higher bid rates, stronger sRCPM, and a clear jump in DSP spend. The result? More revenue, less noise, and a cleaner path to demand.

Challenge

Despite high traffic volumes, monetization lagged behind. Extra bid requests were flooding DSPs with low-quality traffic, leading to reduced bid rates, falling sRCPM, and weaker buyer engagement. The client needed an automated, scalable way to cut through the noise and boost revenue efficiency.

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Results

After implementing ML-based Traffic Shaping via TeqBlaze’s white-label SSP, the client saw significant improvements across all key metrics. Bid rate and sRCPM increased, DSP spend rose, and fewer bid requests were needed to drive stronger results.

To support these outcomes, the table below highlights performance data from one DSP endpoint where only traffic shaping was applied—no additional filters or optimizations were enabled:

By fully adopting traffic shaping, the client now:

  • Processes fewer requests (–16% vs baseline), lowering infrastructure costs

  • Runs more competitive auctions, with bid rate up +8% and served revenue per mille up +2% over the original baseline

  • Gets more value per request, with DSP spend per million requests increasing by 20%+

  • Builds stronger DSP relationships by supplying only high-quality, competitive impressions

In practice, this means the client now earns more revenue with less traffic.

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