Control margin logic with machine learning
in real time — without guesswork
Adaptive Margin is a machine learning–driven system that continuously evaluates auction-level performance data to adjust revenue margins in real
time. It replaces static markup rules with dynamic, data-informed logic that evolves with market conditions.
Real-time calibration
Dynamically sets margins based on performance historical data
Automate revenue growth
Adapts to segment, geo, format, and buyer behavior in real-time
Attract premium supply and demand partners
Reacts to win/loss data and bid density
Maximize your profit on
every impression — automatically
Stop relying on fixed rules or delayed reactions. Adaptive Margin enables your SSP to respond instantly to market shifts — protecting fill, maximizing yield, and eliminating manual effort from monetization.
Auction-aware margin optimization
Context-aware pricing logic
Predictable monetization for your buyers
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