Boosting publisher campaigns: how TeqBlaze helped Boldwin enhance monetization and platform capabilities

Boldwin partnered with TeqBlaze to create a custom SSP platform, improving monetization and platform capabilities. The collaboration enhanced campaign effectiveness and added new optimization tools. This led to better control, increased traffic, and higher publisher revenues.

Client

Boldwin is a KPI-driven supply-side platform specializing in mobile and OTT publishers. The company helps publishers manage their monetization efforts by offering various programmatic and direct demand sources, supporting multiple ad formats such as video, native, audio, and display. Boldwin operates globally with a strong focus on English-speaking markets and the APAC and LATAM regions, enabling publishers to optimize their ad inventory and increase revenue efficiently.

Value delivered

TeqBlaze provided Client with a tailored white-label SSP platform that significantly enhanced their ability to optimize publisher campaigns and improve monetization strategies. The platform introduced advanced features like header bidding, real-time bidding, and custom integrations with global DSP and SSP partners. These improvements enabled Boldwin to boost campaign efficiency, increase traffic, and offer better controls for their publishers. Additionally, the automation and optimization tools freed up time for Boldwin to focus on other strategic aspects of their business.

Challenge

Boldwin needed a robust and flexible technology solution to help their clients maximize monetization of mobile and OTT inventory. They aimed to create a media-selling platform that would optimize the process while being user-friendly and scalable. The platform had to support various ad formats and seamlessly integrate with global DSP and SSP partners. Additionally, it required advanced tools for optimization and management to improve campaign effectiveness and better serve their publishers.

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Results

Together with TeqBlaze Boldwin created a KPI-driven white-label SSP for mobile and OTT publishers that automates monetization, facilitates and optimizes this process. TeqBlaze assessed the volumes of additional integrations and together with Boldwin created the step-by-step installation and customization roadmap. Such collaboration proved to be effective since the product was tailored to Boldwin’s individual requirements very quickly.

Direct advantages

From their part, Boldwin also elaborated effective pricing and media-selling strategy that made it possible to extract maximum value from existing traffic. This way client obtained a fully hosted, maintained, and market-ready programmatic SSP and configured the environment so that their solution could quickly reach peak performance and attain the required goals:

The thanks to the added capacities: improved targeting options and customized reporting, extended options for RTB and direct trading, header-bidding unified auction. Correct partner management also contributed to smart traffic optimization and thus greater campaigns efficiency.
More optimization tools and publisher controls were added that improved monetization management and made it faster.
Existing functionalities and platform capacities were enhanced: header bidding, open RTB, direct deals. Boldwin and grew mobile and OTT traffic capacities by connecting to multiple global SSP and DSP partners (including BidSwitch).

Indirect advantages

More opportunities with ad formats. Boldwin was looking for the technology that would help their clients to obtain the maximum outcomes from monetizing their mobile and OTT inventory. With the new SSP platform, it became possible which extended existing advertising opportunities.
Released time with automation. Since the workflow and media selling process is automated and RTB-driven Boldwin released time and had a chance to invest it in strategizing the other aspects of their business.
Easy to navigate workflow. Robust analytics and reporting deliver regular insights about a partner, ad format, traffic type performance. With extended admin controls on the SSP side, Boldwin could manage the platform operation more effectively.
In-deep support. TeqBlaze managers and the Boldwin team work side-by-side to ensure ongoing platform support, continuous scaling, and growth.