ADCP Sales
Agent MVP

Direct sales & PMP AI automation for
publishers

A new AI concept for automated 1:1 trading

We’re opening this MVP to give publishers early, hands-on access to a new way of
testing monetization and automation — before it becomes mainstream.

Test AI to monetise your inventory

Reduce manual direct sales work

Learn how AdCP is being adopted by the market and become a part of the global shift

Test our Sales Agent for free

We fully
support you.
You don´t need your AI team

We’re contributing our technical expertise to help the market test how structured AI automation can support seller-to-buyer interaction in practice.

Provide the info about your inventory to sales agent

Start getting brief offers from buyer agents

Approve the offers if you like them

How it works

A simple test flow for exploring automated 1:1 trading between publishers and buyers.

Add inventory once through a simple
interface or prompt in TeqMate AI

Sales agent receives structured RFP from buyers to understand what you have to sell

Review buyer offers

Approve or disapprove the offer

Render ads

Invoice buyer

Get early access and explore

how AI automation can reduce friction in
publisher–buyer conversations.

Join the waitlist

Who this MVP is built for

Publishers monetising inventory directly

Teams operating PMP- based relationships

Teams managing IO-based direct sales

Teams automating curated deal execution with AI

coming soon

DOOH companies

Publishers monetising inventory directly

Teams operating PMP- based relationships

Teams managing IO-based direct sales

Teams automating curated deal execution with AI

coming soon

DOOH companies

Publishers monetising inventory directly

Teams operating PMP- based relationships

Teams managing IO-based direct sales

Teams automating curated deal execution with AI

coming soon

DOOH companies

Why we built it

We want the entire industry to be engaged in the shift toward AI automation.
As a technology company, we believe it is our responsibility to act as a guide and facilitator for sell-side companies that are already overloaded and overwhelmed by the hundreds of challenges they face today. Our true calling is to help publishers and SSPs become change-makers by bringing AI automation to life through AdCP.

Anastasia-Nikita Bansal, CEO at TeqBlaze

We see increasing interest in automated and agentic buying, while
many seller–buyer interactions are still handled manually.

By running this MVP, we want to:

test agentic future together

measure the real benefits of AdCP for sellers

exchange knowledge across the adtech industry

Join AdCP community

Your technology partner

TeqBlaze builds programmatic infrastructure as a long-term technology
partner for teams that want to own and evolve their monetization stack.

I like that TeqBlaze provides everything we need to perform our business with ease. Their technical and customer support covers everything, so we don't have to worry about that part of the business.

The team is very proactive when it comes to helping us achieve the best out of our platform. We work closely with them to make sure we are optimsing traffic and getting the most out of the available QPS.

Their project management has been strong, with on-time deliveries and highly responsive support.

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FAQ

What is the ADCP Sales Agent MVP?

It's an AI ADCP sales agent MVP that allows publishers and sell-side teams to test how AI-assisted, 1:1 deal-making can work in practice — from inventory exposure to offer approval and trading.

Is this a commercial product?

No. This is a test environment designed for learning, feedback, and market exploration. Participation is free during the MVP phase.

How is this related to ADCP?

The MVP aligns with ADCP concepts and is part of the AdCP ecosystem, integrated with buyer agents to explore seller-side and buyer-side interaction. It is an implementation for testing and learning, not a finalized ADCP standard.

Do I need my own AI or technical team to participate?

No. We provide the infrastructure and the sales agent. Publishers only supply inventory information and review incoming offers.

Does this replace SSPs, PMPs, or existing direct sales setups?

No. Existing SSP, PMP, and IO workflows remain unchanged. The MVP runs as a separate test environment and requires allocating only a limited portion of inventory for testing.

Who controls deal decisions?

The publisher. All offers are reviewed and approved by your team. Nothing is executed without explicit publisher approval.

Is this only for publishers?

The MVP is open to publishers, sell-side platforms, publishing and sales houses, and teams managing PMPs, IOs, curated deals, or DOOH inventory.

What is the goal of this MVP?

To understand how AI-assisted, agent-based 1:1 trading behaves in real conditions and to share those learnings with the market before such models scale.

Trusted by industry leaders

See how others have built their platforms with Teqblaze programmatic solutions.

Client:

US-Based publisher
monetization platform

Challenge:

High volume of low-value bid requests, inefficient traffic distribution, and limited visibility into which demand paths actually drive incremental revenue.

Results:

+8% bid rate

+2% sRPM

+20% DSP spend

−16% bid requests

Learn more

Client:

Boldwin, leading KPI-driven SSP
for Mobile and OTT publishers.

Challenge:

Need to build a flexible SSP platform to scale publisher monetization, integrate with multiple global demand partners, and gain full control over optimization, reporting, and auction logic.

Results:

+15% campaign efficiency

+30% demand coverage

+25% optimization speed

+40% traffic capacity growth

Learn more

Client:

US-Based publisher
monetization platform

Challenge:

High volume of low-value bid requests, inefficient traffic distribution, and limited visibility into which demand paths actually drive incremental revenue.

Results:

+20–40% DSP spend

2x improvement in sRPM

Reduced bidstream noise