This case study provides an in-depth look at how TeqBlaze revolutionized the adtech operations of a U.S.-based online marketing company using a white-label DSP platform.
Value delivered
TeqBlaze provided a customized white-label DSP that enabled the client to swiftly launch their own platform, reduce operational costs, and adopt new advertising formats and partnerships. This allowed them to move away from reliance on Google Marketing Platforms, gaining full control over their advertising activities and increasing profitability by independently onboarding supply partners. Through close collaboration, we rapidly implement new features based on their requests, building new solutions from scratch and developing a comprehensive performance campaign strategy. Our flexible solution supports any third-party integration, enabling the client to expand their network of partnerships continuously; as their business grows, we add new integrations each quarter to ensure sustained scalability and success.
Challenge
Facing limitations with the Google Marketing Platform, the client urgently sought TeqBlaze's help to launch their own DSP within a one-month deadline. The platform needed to be operational swiftly, onboard partners, and initiate live campaigns to address immediate challenges and ensure long-term success. They required direct publisher connections for full control over ad inventory and revenue optimization, along with transparent cost management tools. Integrating advanced ad formats like rich media was essential to meet diverse campaign demands. The platform also had to be adaptable to evolving privacy regulations while maintaining high performance. Incorporating OpenAI technology was crucial to enhance campaign optimization, and scalability was needed to expand advertising reach as the business grew.
Results
TeqBlaze's customized white-label DSP revolutionized the client's operations, unlocking significant milestones and paving the way for sustained growth:
By moving away from Google Marketing Platforms, the client gained complete control over their advertising activities and inventory. This enabled them to establish direct connections with publishers, negotiate better pricing, and optimize revenue streams with greater precision.
Eliminating reliance on external platforms dramatically cut operational costs. Direct publisher partnerships and transparent cost management tools empowered the client to maximize their advertising ROI effectively.
The new DSP introduced advanced ad formats, including rich media, expanding the client's campaign offerings to meet diverse advertiser demands. This enhancement has been crucial in attracting new clients and retaining existing ones.
TeqBlaze’s platform supports all third-party integrations, meeting the client's need for flexibility and scalability. By adding new integrations every quarter, the client continuously expands their network of partners, ensuring their platform evolves with market demands.
