Yanina Rohovska, a PR Lead who knows how to make media work for the business. She believes in the power of strong journalist relationships and the impact of earned media over paid placements. With a deep understanding of media dynamics, she knows how to get brands featured in the right places at the right time, turning coverage into real business results.
Yanina sees PR as more than just press releases — it’s smart, strategic communication that builds credibility, sparks conversations, and drives growth.
Skills and certifications:
Media Relations and Journalist Network: Strong, long-term relationships with top-tier journalists.
PR Strategy and Business Impact: Ensuring PR efforts contribute to measurable business growth.
Crisis and Reputation Management: Navigating media challenges with structured response plans.
Thought Leadership and Executive Positioning: Elevating brands and industry leaders in the media.
Influencer and Partnership Marketing: Collaborating with key voices to expand brand credibility.
Event and Speaker Management: Preparing executives for high-profile speaking opportunities.
