Yanina RohovskaSignal loss, third-party cookie depreciation, and increased demand for transparent media buying are reshaping how programmatic works. As buyers move away from open marketplaces, curated supply becomes the new currency of precision. This shift redefines what SSPs must deliver not just access to premium inventory, but value and control from the start. Advertisers are demanding more control, more context, and above all — more precision.
As a result, supply-side platforms are no longer just conduits for inventory. They are strategic environments where value is built in from the beginning. At TeqBlaze, we see curated deals as dynamic, data-driven instruments. We built our curation logic around the idea that precision should happen before the auction — not after it. Our clients define supply, apply targeting rules, and activate data sources natively inside curated workflows. This approach is about matching evolving buyer expectations and reshaping how it is created.
TeqBlaze partnership with Eyeota
TeqBlaze has officially integrated Eyeota audience segments directly into its platform, enabling users to enrich curated deals with high-quality, privacy-compliant data. Unlike traditional setups that rely on downstream overlays or DSP-side enhancements, this integration operates natively within the SSP — a deliberate design choice that reinforces our commitment to supply-side precision.
Eyeota segments are now accessible through a dedicated “Audiences” layer in our platform’s admin panel, embedded directly into the curated deal creation workflow. This allows clients to whitelist or blacklist segments, select targeting criteria, and implement real-time updates without leaving the deal configuration environment. It’s a deeply integrated solution that puts audience data at the core of deal creation.
This approach unlocks a range of high-impact use cases:
Building deals around affinity groups such as tech enthusiasts, wellness consumers, or business decision-makers.
Leverage intent-based segments like recent shoppers or in-market buyers
Making regional targeting more actionable with the ability to pre-filter inventory for compliance, relevance, or local campaign focus
The result is less impression waste, tighter alignment with buyer goals, and improved deal forecasting across the board.
Eyeota was selected as a strategic partner for one core reason: data quality at scale. In an ecosystem where segment accuracy directly impacts performance and trust, we needed a provider with a proven track record in verified user data and scalable modeled segments. Eyeota’s taxonomy is rigorously maintained, with sources vetted for consistency, reliability, and compliance — ensuring every segment integrated into our system meets a high operational standard. Furthermore, additional custom segments can be created upon user request to add further segment accuracy. This alignment with our platform principles made the partnership a logical extension of our curation-first model.
Audience precision should be native to the SSP, not an afterthought. With Eyeota, we enable our partners to build curated deals with precise targeting — right from the start.
Olga Zharuk, CPO at TeqBlaze.
Equally important is Eyeota’s global footprint. With audience data available across key regions — including North America, EMEA, LATAM, and APAC — our clients can execute geo-aligned strategies without compromising precision. Whether targeting pan-European B2B professionals or APAC consumer interest groups, segment availability remains consistent and scalable. Eyeota’s adherence to regional privacy frameworks also supports our compliance-by-design infrastructure, allowing clients to activate audiences confidently in any regulatory environment.
Curation starts at the infrastructure layer
This integration turns our white-label SSP into a decision-making engine. By embedding audience targeting at the point of deal assembly, we enable clients to operate with greater control, specificity, and accountability. It’s not just a feature addition — we are redefining what it means to curate supply in today’s market. When data is built into the foundation of each deal, rather than appended after the fact, platforms can deliver more consistent outcomes. This leads to better monetization, improved performance, and improved partner trust.
Unlike black-box setups that obscure how segments are applied or how audiences are matched, TeqBlaze offers full visibility into the data logic behind every curated deal. Clients see which segments are included, how they’re configured, and how they interact with pricing and inventory rules.
This level of transparency simplifies troubleshooting and optimization. It also builds long-term credibility with buyers who expect to see exactly what they’re buying.
In a landscape shaped by signal loss, data regulation, and media fragmentation, buyer-ready supply has become the new currency of programmatic. Integrating Eyeota into our core product aligns directly with this demand. By allowing curated deals to be pre-filtered for audience relevance, we’re helping our clients surface inventory that’s qualified, contextually relevant, and ready to activate. It’s curation built for outcomes, not just access.
The future of curation with TeqBlaze
As we continue to evolve our curated deal infrastructure, the Eyeota integration is just the beginning. Upcoming releases will introduce AI-driven campaign monitoring, dynamic packaging logic, and deeper integrations with additional data partners to support even more nuanced targeting strategies. Our roadmap is focused on giving SSP partners and publishers the tools to move beyond static segmentation toward intelligent and responsive deal construction — optimized not only for inventory performance but for buyer outcomes and demand predictability.
For platforms looking to lead in the next phase of programmatic, now is the time to operationalize curated deals with data-first logic. We are actively investing in tools that turn curation into a competitive edge — from real-time analytics and predictive modeling to partner-grade transparency features. We invite SSPs and publishers ready to scale curated strategies to engage with us. Let’s build deals that are smarter, leaner, and built for market demand from the start.
Ready to activate curated deals enriched with Eyeota data? Book a demo with our team.
