Olga Zharuk
Grigoriy MisilyukThis article will disclose the essence of the QPS limit feature developed within the 2.6 version update of the white-label SSP + Ad Exchange platform. Generally, it provides precise QPS management and auto-optimization by target metrics with real-time updates.
The optimal limit will be applied based on the median values of the target metrics for the previous time and the actual performance over the last few minutes. The deployed algorithm will recalculate the limits to achieve the highest profits. As part of the optimization process, platform owners can prioritize direct traffic — the QPS limit feature has the necessary option for such implementation.
The QPS limit feature: measure, optimize, and prioritize
The QPS limit feature is designed to optimize trading with demand-side partners automatically. The platform owners can manually adjust limit ranges to discover a perfect match. The QPS limit feature consists of several options that can be used both individually and in combination:
Dynamic QPS limit optimization allows you to set a minimum and a maximum limit within which the developed model will optimize the volume of sending queries based on the target metrics tied to real-time performance.
The Prioritize direct traffic option is a logical extension of dynamic optimization but allows for greater flexibility in manually adjusting the limits assigned. Platform owners can prioritize direct publishers and connected SSPs that send unique traffic or have the highest monetization potential.
Other options and combined approaches can be used to achieve further results from QPS limit optimization. Most tasks with advanced settings can be accomplished with standard customized reports that are available out of the box. However, we recommend connecting a BI solution to your supply platform to achieve laser-like accuracy and gain additional data insights. These dashboards will enrich platform statistics reports and provide many other benefits when evaluating trading.
The white-label SSP + Ad Exchange platform has obtained rich management settings for fine-tuning precise QPS volumes to maximize revenue and inventory monetization. The QPS limit feature options allow platform owners to balance server loads and advertising campaign performance. The TeqBlaze team has developed a minimalistic interface to manage the setup, utilizing a deployed optimization model.
Dynamic QPS limit optimization: a smart way to grow your yields
The first difficulty you will get rid of when activating this option is the excessive load on the servers. Your platform will load the servers less, so you won’t need to pay more to rent server computers regularly. This is important because it’s about money, but the journey only begins.
The dynamic optimization model is based on a formula that considers data changes over time. It’s not machine learning, at least not this time, but the process is dynamic and flexible in responding to changing performance. This means that when using dynamic QPS limits, you will not miss the chance to make good money. Instead, you will surely take full advantage of it.
Choose target metrics for optimization based on your strategy for maximizing profits when trading with a demand partner. We have prepared a default setting that is the best for most options, but you can always choose your own metrics for optimization. This is important because different types of advertising campaigns have different criteria for defining effectiveness.
You can choose the frequency of recalculation of the assigned limits to better tailor the results to the trading behavior of different demand partners. This is also very convenient for generating statistical reports: when assigned properly, different periods allow more precise performance control.
Testing has shown that this optimization process yields the best results when applied to multiple demand partners receiving direct and indirect traffic from your platform. Optimizing the number of sending queries to the advertisers’ platform across the board allows your white-label SSP + Ad Exchange platform to handle partners flexibly and achieve the highest possible earnings in a constantly changing landscape.
Prioritize direct traffic optimization: make the most of your ad inventory
Going beyond dynamic optimization, you can prioritize direct traffic using the QPS limit feature. This setting ensures that no matter how the bidding conditions change, the platform will prioritize traffic from your direct publishers and other premium suppliers for monetization.
Thanks to the setup options, you can precisely choose the sources from which traffic will be sent with priority logic. This improved bidding strategy will benefit your agreements with suppliers.
To achieve a multiplier boost of the benefits from prioritizing direct and premium traffic, we recommend using the SPO toolkit, which is also available out of the box and has already shown outstanding results in improving trading. Optimization is a nuanced yet lucrative business. Just like carving diamonds!
Using the QPS limit feature with the Prioritize direct traffic option, you separate the logic to send bid requests for direct and indirect traffic. Nevertheless, the benefit of your business consists only partially of monetizing the advertising inventory entrusted to you firsthand. Indirect traffic is also a great value, and we know how to make it even more attractive. You can use the SPO toolkit to fine-tune your delivery routes and improve your win rate. Let the Benjamin Franklins on your accounts tell you how this can help your programmatic business.
Advanced enhancements that have no end in sight
The capabilities of the QPS limit feature are extensive and will increase over time, like any feature released by the TeqBlaze developers. We also want to remind you that all our novelties work as a whole. We are glad that you have appreciated the potential of this feature, although we want to remind you that this is just one of the great supplements to the complete picture called white-label SSP + Ad Exchange.
Revenues should be maximized, and server load should be minimized. We know this is a challenging task, but we have the tools to make an artful effort to accomplish it. Along with the tools, we always provide a personal account manager who works hard to support the growth and optimization of your programmatic ecosystem. At the same time, the TeqBlaze tech team perfects the platform’s features and stack of solutions.
Are you dreaming of starting your own programmatic business? Or maybe you’re looking for a new provider or just valuable advice? Contact us! We are open to partnerships.
Bonus: environmental responsibility
Partnering with them is like feeling a fresh breeze in the middle of a challenging and transforming summer, like cool water when it’s boiling hot outside. I scale my business as smoothly as I breathe. I grow and dominate.
Overheard at Cannes Lions
It’s also boiling hot at programmatic. Literally hot. Imagine thousands of server computers all around the world. You open your white-label ad platform, a pair of clicks, and you trade with a new demand partner. Suppose your platform starts sending ten thousand queries per second to this partner. And every query literally heats the server computers located worldwide. It’s a part of the climate change issue.
That’s why optimizing QPS limits is a good idea for your programmatic business. We want to live in a better world and are ready to push our efforts forward.
Actually, not only that. Yield-driven developments and enhancements are the TeqBlaze team’s priority. We engineer for the prosperity of our Clients: as you grow, so do we. We are glad to see how optimization engineering advances our white-label platform, the global industry environment, and the world as an ecosystem common to all countries and nations.
That’s all for this feature. See you in the next chapter of the ad tech journey. Enjoy your time!
