Grigoriy MisilyukWe are in the center of the highly turbulent and hot tornado of 2024 → 2025, with its transformative vibe and anxiety about the future. Everything around us is changing: old methods are fading, and new ones are coming, but something remains the same — domain owners continue looking for website monetization strategies to grow and advance their businesses.
This article explains how to monetize a website with balanced input and rich output. We all prefer simple and practical approaches, so we will try to get as close to the essence as possible within the scope of proven strategies. Although they require time and effort, these are manageable ways to monetize a website. Each approach brings you cash regardless of the chosen monetization type.
The article was prepared in collaboration with leading TeqBlaze experts with extensive experience deploying white-label programmatic solutions to monetize websites with ads. We will cover each method individually, but our heart belongs to programmatic, so be ready for the robust ad tech background!
How long does it take to monetize a website?
The quick answer: at least 1–2 months, but tangible results should not be expected before 3–6 months.
At the same time, TeqBlaze business developers emphasize that website monetization is a part of online business development. Suppose you are engaged in the monetization of website. In that case, the only right decision is to consider it as a long-term project with sure profits, no doubt, but also with expenses. They include the time spent by the experts and investments in your company's Research & Development department.
Allocating forty hours a month to find better ways to monetize your website and improve the solutions already adopted is a worthwhile investment, even in the most turbulent periods.
Note that we talk about how to make money from a website with significant traffic. What is significant?
Thirty unique monthly visitors are gorgeous for particular and sophisticated content categories!
In more common website categories, we talk about tens of thousands to hundreds of thousands of unique visitors a month.
When you have a portfolio of websites in diverse or united categories, you might have tremendous traffic, estimated at millions of unique visitors per month — or even billions.
However, no matter how much traffic passes through your domains, you can begin to monetize website whenever you are ready. This is an integral part of the evolution of digital business.
Six insightful website monetization strategies from the TeqBlaze team
Next, we will analyze in detail how to make money from a website, but before that, we need to shape an abstract:
Consider all the strategies presented here to make money from a website as those that produce results independently of each other and have vast synergistic potential for combined use.
Another vital step at the beginning is to define monetization goals: different approaches are required to earn three thousand dollars a month from a website and three hundred thousand dollars. Not by their essence, because they will all be the same strategies listed below, but by the number of active processes launched simultaneously.
Level zero: Content marketing + Search engine optimization (SEO)
Why is it level zero? It is the base. You must invest in content regardless of the website type — a news aggregator, an online tool, an encyclopedic reference book, or a video platform. This is an essential condition for development, the foundation to make money from website.
A good strategy looks like this:
You have an SEO expert on staff or use the services of an SEO agency that controls how well your website's architecture and content are optimized for search engines.
You have a blog your experts write to, either on their own or in collaboration with content creators, to showcase your resource's expertise and provide extra value for users.
You continue to create various content that meets your long-term development goals regardless of internal and external circumstances.
The content may be aimed at selling a product, promoting you in search results, simply entertaining the reader, or all of the above — it depends on the details. The key idea is this: monetization revenue relates to the quantity and quality of content on your website. There are exceptions to this rule, but we won't dive into them here.
Results of launching level zero strategy:
Your website brings traffic.
You know your users and know how to retain these audiences.
Now, you can adopt one of the six strategies to monetize a website. Please remember that you can launch multiple website monetization strategies simultaneously.
First strategy: Affiliate marketing
Let's say you have a website that is a significant resource with an audience of fifteen thousand unique monthly users interested in premium cars.
You sign a contract with an auto retailer company
Get an affiliate link on the agreed product as a premium car
You promote the agreed product in your unique way
Users click on the advertisement with an affiliate link leading to the retailer's website and buy
You get paid
Affiliate marketing is explained in its primitive form. You can choose this way to make money from website, and it has advantages and disadvantages. However, we are not going to judge. Let's go further.
Second strategy: Launching an ad network for monetization
Ad networks provide infrastructure both for publishers and advertisers. They work as a mediation platform between them, charging commissions for this service. Each advertising network offers a ready-made solution on how to put ads on your website and get paid. There are a lot of them on the market:
Google AdSense
Amazon Publisher Services
Adsterra
PubMatic
Media.net
Propeller Ads
Publift
BoldWin
A publisher wanting to make money on a website needs to study the issue in more detail and choose an appropriate advertising network to cooperate with. Some have specific requirements, and certain ones don't work with small traffic volumes, among other technical issues.
The main thing you need to understand when choosing ad networks as your monetization strategy is that you have to play by their rules. They will set the margin of your ads, select advertisers, and control other aspects of cooperation. The website owner can influence certain aspects, but only a few of them. After all, it's a ready-made and relatively quick monetization approach.
Third strategy: To allow sponsored content on your website
We will not dwell on this option for long, as it is pretty specific. Only some websites, even with relatively high traffic, are interesting enough for other companies from related business niches to promote their services.
Although it all depends on effort, the TeqBlaze team has witnessed a case where an owner of a website group with online calculating tools could attract additional monetization resources after allowing e-learning and educational platforms to post sponsored articles on their blogs.
Fourth strategy: Your white-label ad tech platform
This strategy is similar to using an ad network, but imagine it's your ad network. You can use it for an ad monetization website and offer it to other website owners as your unique branded ad network — a well-crafted, ready-made ad monetization solution with word-of-mouth prospects.
Managing your ad network for publishers based on the white-label SSP + Ad Exchange platform is more complicated than using someone else's ready-made product. You are starting another ad tech business in addition to running a website. The only thing reassuring here is that beginning with TeqBlaze means that you are fortunate somewhere and start a long, smooth white streak from now on.
Let's take a quick look at the benefits of how to monetize your website by launching a programmatic platform for suppliers.
You independently control key trade indicators and establish a policy for developing your advertising business from A to Z.
You connect those advertisers you choose, using any integration, from direct advertisers who may be prioritized in traffic shaping to any number of mediation demand-side platforms (DSPs) with various advertisers for flexible trading of ad inventory.
The platform offers a razor-sharp technology blade with unlimited opportunities for horizontal and vertical growth, and the TeqBlaze team ensures that learning and managing the platform will be smooth. Our account managers will help you build a business that maximizes profits without compromising ethics and security.
To understand how this strategy is of a different scale compared to the basic idea to monetize website with ads, let's complete our model. You have a site with an audience that is interested in premium cars. You launch a Your Brand platform, collect a portfolio of sites with similar parameters, and then connect them with the most relevant advertisers for bidding. Apart from earning money by launching ads for your website, you will also earn money by monetizing other websites. Suddenly, you're a well-known niche advertising product specialized in monetizing unique traffic in a premium category. Then you win some industry awards, and your business begins to bull run. Still, it requires time and effort. Well, no guts, no glory.
Fifth strategy: Monetize the website by offering advanced value
Some classic ideas on how to earn money from website with profound content:
The paid membership model allows you to provide more insightful content seasoned with extra benefits.
Paid content increases earnings by enabling access to unique materials or features.
Digital products or merchandise for purchase allow you to attract more financial resources by selling expertise and monetizing brand reputation.
In some cases, simple solutions may be effective, such as a fee-based subscription in exchange for access to content first compared to those who get it for free. Getting access a week earlier motivates loyal audiences to support resources they appreciate by paying for them.
Sixth strategy: Combined monetization approach
This approach is the most diversified and solid. Nevertheless, we recommend combining monetization strategies only if you have already succeeded in at least one. In any case, almost every website owner who asks himself the question of how to monetize my website — sooner or later comes to a combined approach to raising funds.
The last thing worth mentioning is that large companies rarely fail to use all possible monetization methods from those available regarding specifics and reputational aspects. So, we wish you success in finding the perfect blend for your monetization cocktail!
Real-life examples of websites that have successfully implemented these strategies
Since we've already said three or four times that the best choice is a combination of approaches, let us give you some examples of such websites.
1. BuzzFeed
Ad monetization + Affiliate marketing + Sponsored content
BuzzFeed leverages a mix of ad networks, affiliate marketing (like through Amazon links), and sponsored content tailored to its massive audience. This strategy enables them to monetize their content effectively.
2. Reddit
Ad monetization + Premium membership (Reddit Premium) + Sponsored content
Reddit combines traditional ad monetization with a premium membership offering that provides users an ad-free experience and additional features. Sponsored content, often in the form of promoted posts, is also a key revenue driver.
3. Spotify
Ad monetization + Paid subscriptions + Sponsored content
Spotify combines a free, ad-supported tier with a premium subscription model that offers ad-free streaming and additional features like offline listening. They also collaborate with brands on sponsored content and playlists, realizing a multifaceted monetization strategy.
4. Coursera
Paid courses + Premium membership (Coursera Plus) + Affiliate marketing
Coursera offers paid online courses and certifications while generating revenue through ad-supported free content. Sponsored content, including partnerships with universities and corporations, further contributes to their income.
5. GitHub
Paid memberships + Sponsored content + Digital products
GitHub, a platform for software development, offers paid memberships for enhanced features. They also engage in sponsored content partnerships with tech companies and provide digital products to reach diverse audiences.
6. TripAdvisor
Ad monetization + Affiliate marketing + Sponsored content
TripAdvisor is a travel site that uses advertising networks, affiliate marketing, and sponsored content to monetize its platform, providing users with travel recommendations and reviews.
Join the leaders in website monetization: TeqBlaze programmatic partnering
We hope this article has helped you gain insights on how to earn money from website and grow your business. We do not aim to convince you of anything or tell you half-truths. We want you to join the game. We also help our partners who adopt white-label advertising platforms to grow their businesses. Please check the Success Stories section for more details.
To get a personal consultation from the meticulously attentive TeqBlaze experts, fill out the contact form, and we will respond as best we can. Great partnerships start with getting to know each other. Good luck with your website monetization!
