Mykyta has spent over a decade building his career at the crossroads of AdTech and business growth. His journey began at SmartyAds, where he played a key role in scaling the platform globally, leading strategic partnerships with publishers, SSPs, and DSPs, and later advising the board on expansion initiatives.
He then took on the role of Chief Growth Officer at Pubcircle, where he drove publisher network expansion and shaped forward-looking monetization strategies.
Today, at TeqBlaze, Mykyta focuses on empowering publishers and AdTech companies to remain independent in an increasingly consolidated ecosystem. His work focuses on white-label infrastructure, SPO/DPO strategies, and AI-driven tools that enable partners to reduce infrastructure costs while unlocking new revenue opportunities.
Skills and certifications:
Business Development and Strategic Partnerships
Supply-Path Optimization and Demand-Path Optimization
White-Label AdTech Infrastructure
Growth Strategy and Monetization Models
AI-Driven Efficiency and Cost Optimization
