Grigoriy MisilyukIt was a long, transformational year filled with hard work and breakthroughs. A spacecraft called TeqBlaze has traveled a journey measured in light-years. The team undoubtedly showed their best at this distance and rightfully earned to be proud of the path covered.
This time, we want to remind you that just as rest is an integral part of the workout, so is summarizing the results inextricably linked to motivation on the way. We have prepared an article highlighting the team's achievements in 2024, which resulted in upgrades to TeqBlaze's white-label advertising platforms.
White-label supply-side platform plus ad exchange
This year, the white-label SSP + Ad Exchange platform gained four prominent updates that we will discuss in detail and several purely technical releases to keep them secret.
Version 2.5 of the platform enabled access to the SPO Toolkit to boost advertising earnings and the A/B Testing Tool for precise risk control of new automated optimization implementations within the platform (both built-in and third-party solutions). The platform received improved filtering capabilities and the option to create custom RTB adapters to connect new demand-side partners with specific requirements for processing requests. The team aimed to simplify and speed up the setup of new integrations, and we succeeded.
Two significant events also mark this release for us.
We have become an official partner of the leading identity provider, and for now and further, the white-label SSP + Ad Exchange platform is pre-integrated with ID5's identity solution out of the box. It is an essential step towards providing highly effective cookie-free targeting with compliance across all security and privacy standards from the beginning of building programmatic infrastructure.
We have launched a BI solution as a service. In addition to internal reporting on the platform, you can implement business intelligence dashboards. These allow you to visualize data, including custom metrics, to gain unique trading insights and manage the platform more comfortably.
The release of version 2.6 was timed mainly to implement enhanced functionality for setting QPS limits in trading using the Query Volume Optimizer and adopting new privacy standards, especially for the US market. To quickly optimize the server load and maximize the revenue of your direct publishers, the platform has received appropriate features: dynamic QPS limit optimization and the option to prioritize direct traffic. In addition to GDPR, TCF, COPPA, and the already deprecated Californian CCPA standard, since the 2.6 version, the platform has started to support IAB GPP. You can rest assured that your requests will be relevant in all US states and, indeed, worldwide. We take care of this as carefully as ever.
The next release summarized the achievements of three platform versions at once: 2.6.1, 2.6.2, and 2.6.3. The technology has been significantly upgraded to enable seamless connection of mobile publishers by integrating them through our white-label mobile SDK. We aimed to ensure that connecting mobile publishers to monetization is no more complicated than installing an app from the app store. The platform has received improved functionality for A/B testing and expanded interface capabilities so that admins can customize adapters when connecting new demand partners.
The 2.6.4 release was the last in 2024, and an improvement in the functionality of the built-in ML-based Traffic Shaping solution marked it. Since this version, throttling optimization can be enabled smoothly for all new connections by default. Still, an even more important step was the introduction of more granularity in the markup of advertising inventory. We upgraded the platform with more flexibility in setting margins for different ad inventory types and manual settings to prioritize resources for your partners. Set fixed, ranged, and adaptive margins to maximize profits with no risk of worsening your trading relationships.
White-label demand-side platform
The fading year that sprinkles holiday petals on our calendars has also been rich in the TeqBlaze team's efforts to improve and deepen white-label DSP technologies. We released one remarkable version upgrade and then focused on preparing the following stack for platform core enhancement in the coming year.
Main upgrades of the white-label DSP 2.5 version:
Broaden contextual settings with more targeting granularity and enhanced campaign optimization to diversify your ad portfolio.
Precise IP filtering to reach your ideal audience and capture first-party data for extended targeting capabilities.
Principal enhancing of the audio advertising across ad formats and their quality settings to launch top-notch streaming campaigns.
Initiated privacy cooperation to help you pass IAB Europe certification and legal consulting to ensure you're meeting the high programmatic policy standards.
We have time to perfect worthy things. With the coming white-label DSP platform update, be ready to unpack optimization practices to put your trading along the maximized yield curve. Tune in to advertise even more lucratively!
White-label mobile SDK for app monetization
It differs from the platform's upgrade, but we can not rest silently. One of the brightest events of the year was the release of the white-label mobile SDK, designed to instantly integrate mobile publishers into the programmatic ecosystem of any SSPs or ad exchange platforms, including white-label SSP + Ad Exchange.
This solution is dedicated to:
Ad monetization companies → To involve mobile publishers and expand the existing ecosystem with in-app traffic.
App owners → To go on a free-and-rich journey and stop giving up to 40% of the profits to the market giants that manage ad networks.
The white-label mobile SDK was launched in June. Our SDK integrates effortlessly with apps across different development frameworks, boosting your capability to monetize any app on any platform—iOS, Android, or Unity. It allows outstanding capabilities, providing rewarded, interstitial, in/out-stream video, native, and banner ad formats for broad campaign launching. The SDK operates independently within the application as a direct integration to your platform or might be connected to the existing ironSource, AppLovin, and other ad network accounts as a mediation. Full privacy compliance, event tracking, and all the best trading optimization practices are out of the box.
The white-label mobile SDK seamlessly connects to the white-label SSP + Ad Exchange platform and, with equal success, to the ecosystem of any other supply-side or ad exchange platform.
Why advertising?
Since the Internet was launched, people have started advertising campaigns to make real cash using the World Wide Web. Now, we have a tremendous AdTech community with clear technology standards and the pure miracle of high-load systems operation. We predict that the market will grow and develop towards tightening privacy standards and the propensity to diversify targeting approaches to balance within a dynamic programmatic landscape.
Why advertising? It is interesting, and there is a beauty of perfection in server app development and running ad tech businesses. And it is profitable—a sophisticated way to earn good money in digital marketing.
Advertising has always been our passion. Our team continues to work on building white-label technologies further with curiosity about the process. As an open-source contributor, we are proud of developing the industry and growing beyond the evanescence of limitations.
Please get in touch with us to discuss partnering opportunities and mutually enjoyable business settings.
