Olga ZharukEarlier this year, TeqBlaze introduced a redesigned version of our white-label SSP and Ad Exchange platform, focusing on improving usability, transparency, and control across programmatic operations. That redesign established a more stable and scalable framework for managing both direct and indirect traffic.
With version 2.8, we continue to build on that foundation.
The latest update introduces practical enhancements that streamline day-to-day tasks, boost access to campaign and partner performance data, and provide a more flexible and customizable dashboard experience. These changes are designed to support more efficient workflows and better-informed decision-making, especially for teams managing large volumes of traffic or complex integration setups.
Version 2.8 reflects our ongoing focus on product maturity and operational clarity, ensuring platform users can work more effectively while maintaining control over key performance metrics.
What’s new in 2.8?
With the SSP+Ad Exchange 2.8 update, TeqBlaze introduces a convenient way to work with reporting, fueled with essential tools for improved usability.
A smarter, customizable Dashboard
With the all-new Dashboard Builder, platform users now have the flexibility to shape their reporting view based on what matters most—be it revenue trends, campaign margin dynamics, or DSP bidding behavior.
When the admin logs into the platform, they see three main customizable metrics for the selected period on the dashboard tab:
Charts display the top 10 performing entities—whether supply endpoints, demand partners, placements, or inventories—based on user role and access level. Widgets are fully customizable, allowing each user to filter metrics, create titles, and tailor insights to their specific role. Changes persist across sessions for uninterrupted workflows.
Enhanced Logger Tool: precision-level traffic analysis
The upgraded Logger Tool brings unparalleled visibility into the request and response lifecycle, enabling users to inspect bid-level data with precision. Designed for both engineering and ad operations teams, it offers advanced filtering and preview capabilities. They enable easy drilling down into specific traffic patterns, examining key-value pairs, and pinpointing anomalies or integration issues in real-time.
With a redesigned, intuitive interface, users can activate or deactivate filters on demand and instantly generate examples of request and response structures based on selected criteria. Not only does this functionality streamline troubleshooting, but it also enhances decision-making by surfacing actionable data faster. Whether you're validating integrations or fine-tuning SSP/DSP interactions, the enhanced Logger ensures optimal performance and monetization through more intelligent and efficient diagnostics.
Under-the-hood upgrades you’ll feel
In addition to platform tool improvements, version 2.8 introduces several backend upgrades to improve platform reliability and operational continuity. These include enhanced system logging, faster data processing, and expanded debugging capabilities for technical teams to monitor performance, troubleshoot issues, and maintain stable integrations across partners.
The update also introduces VCR optimization to help maximize video completion rates by making smarter decisions at the bid request level. With this feature, publishers can apply rule-based logic or predictive thresholds to prioritize demand sources and creatives that are more likely to achieve full video views, thereby improving both user experience and revenue outcomes.
These updates also ensure the platform operates efficiently at scale, while supporting rapid issue resolution and long-term maintainability.
More insights. Less guesswork
With the update, TeqBlaze follows its product vision: empowering our clients with the tools they need to navigate complexity in today’s programmatic landscape. Whether analyzing partner performance or uncovering opportunities to optimize inventory, version 2.8 delivers sharper visibility and greater efficiency across the board.
Olga Zharuk, Chief Product Officer at TeqBlaze, notes:
This update focuses on search granularity, allowing publishers to get any specific sample for faster and smarter decisions in a dynamic programmatic ecosystem. With the improved Dashboard Builder, it’s easier than ever to spot trends, track campaign performance, and make timely decisions. The Logger Tool provides a new level of visibility into how traffic flows between SSPs and DSPs. For publishers, it means less time spent digging through data and more time optimizing what matters the most.
What’s next?
Our journey doesn’t stop here. TeqBlaze continues to evolve its white-label SSP+Ad Exchange with deeper automation, smarter optimization logic, and tighter demand controls. Whether you’d like a personal walkthrough of the latest features or a sneak peek at what’s coming next—reach out to our team today.
