Olga Zharuk
Anna VintsevskaTeqBlaze is expanding its white-label SSP + ad exchange platform with a new feature—Curated Deals. Built for platform owners who want to define and deliver highly relevant inventory packages to specific DSPs, the functionality provides full control over how supply is structured, filtered, and offered in curated environments.
From relevance to results through curated supply
Traditional PMP setups often fall short in precision, making it difficult for platforms to connect the right inventory with the right demand. TeqBlaze Curated Deals allow SSP and Ad Exchange owners to structure deal logic using first-party signals, behavioral data, and contextual attributes, ensuring packages that meet the specific needs of each buyer segment.
In today’s programmatic environment, buyers expect precision and sellers require more control over how inventory is delivered,— said Olga Zharuk, Chief Product Officer at TeqBlaze , — With the flexible tools that already fit into existing workflows, Curated Deals offer platform owners detailed targeting and exclusive inventory to reach the right audience and maximise monetization.
Precision targeting with zero external tools
Curated Deals are valuable for publishers, monetization companies, or SSP owners who want to create precise and highly targeted deals for their buyers. Users can include content categories defined by the IAB taxonomy and audience segments available through integration with leading DMPs. These parameters are automatically featured in the bid request DSPs receive, so buyers instantly know the content and audience behind each deal.
Curated Deals can only be built using inventory that already has the full set of content and audience signals. Users can also add those signals manually if the source is new. These next-level deals offer a more transparent approach and greater trust between all the parties compared to regular PMPs.
What’s next
Programmatic is moving away from fixed PMP logic to dynamic, curated inventory pipelines. At TeqBlaze, we are on the way to enhancing the toolkit, not replacing PMPs. With Curated Deals, the platform owners can build and operate advanced deal structures that reflect the real behavior of users and the true value of context. The functionality is currently in closed testing—platform owners can join the waitlist for early access and see firsthand how curated deals bring greater control, sharper targeting, and higher relevance.
