Yanina RohovskaThe digital advertising landscape is undergoing a significant transformation as third-party cookies become increasingly obsolete. This shift presents challenges and opportunities for businesses navigating the programmatic advertising space. To address these challenges and unlock new possibilities, TeqBlaze is pleased to announce a strategic partnership with ID5, a leading identity provider powering addressable advertising for brands, publishers, and ad tech platforms across all media environments.
Recognizing the need to adapt to the new environment, the TeqBlaze white-label SSP+ad exchange is now pre-integrated with ID5's cutting-edge identity solution, simplifying access to advanced advertising technology. This distribution of ID across the advertising value chain marks us at the forefront of a rapidly evolving digital landscape and ensures compliance with regulations. Read on for more details!
Embracing a cookieless future with precision and efficiency
Rising privacy concerns and regulations like GDPR and CCPA render third-party cookies obsolete. While this prioritizes user privacy, it presents challenges for businesses. Advertisers struggle to target audiences effectively, and campaign measurement becomes more complex.
TeqBlaze has partnered with ID5, a leader in privacy-focused identity solutions, admitting the need for innovative approaches. This strategic alliance positions TeqBlaze to empower businesses and navigate the evolving cookieless future while ensuring data protection regulations and users’ privacy preferences. Through this partnership, TeqBlaze leverages the ID5 ID, a next-generation, consented identifier that enables publishers, advertisers, and ad tech platforms to address audiences, measure results, and respect people’s privacy preferences.
UIDs enable user recognition across platforms and websites without relying on third-party cookies. This means you can pass the ID to your platform via your existing tags/pixels to collect data, bidding, target audience, or optimization campaigns.
Introducing ID5: a renowned player in the identity landscape
ID5 is a highly respected player in the identity landscape. They offer a comprehensive suite of solutions to empower publishers and advertisers to navigate the cookieless era confidently. Their identity solutions ensure user data is handled responsibly and ethically.ID5's technology processes a variety of signals to identify and connect users across various devices and environments. This innovative approach provides a robust and scalable solution for precise and scalable targeting, even without third-party cookies.
Before storing our user ID5 ID on your device, we always double-check that we have a valid legal reason. This legal basis ensures compliance with the latest privacy standards. Additionally, when we provide an ID to your website, it's encrypted with a unique code, making the ID unreadable. Only platforms specifically authorized to process your data can decode it, and only if your privacy settings and those of the website allow it. This double layer of protection ensures that no unauthorized party can understand the ID and potentially misuse your information.
Finally, without permission to decode the ID, it remains wholly scrambled. In this case, the request is anonymous, meaning no personal data can be retrieved or used. This provides an extra layer of security for situations where standard authorization isn't available.
A perfect match: TeqBlaze and cookieless compliance
Our white-label SSP+ad-exchange platform now boasts seamless pre-integration with ID5's cutting-edge identity solution. As a result, TeqBlaze can create and distribute a shared first-party identifier to the entire AdTech ecosystem. This strategic move eliminates the need for complex client requirements, streamlining campaign management and ensuring your programmatic efforts remain future-proof.
Publishers utilizing TeqBlaze's white-label solutions can now leverage ID5's technology to deliver highly targeted ads to their audiences. This leads to relevant content for your ad space and, ultimately, maximized revenue streams.
Unveiling the benefits: a partnership that delivers
This partnership goes beyond just integrating technology; it empowers our clients with the tools they need for programmatic success. Here's a closer look at the key benefits you can expect:
The ID5 ID is an alternative solution for the cookieless future, allowing publishers to make their audiences addressable and, therefore, more valuable and buyers to target and measure campaigns efficiently.
The technology doesn't require additional settings - advertisers don’t need to sync their platform-specific IDs with the partners. Deploying the ID5 ID across the user base provides seamless work with the partners.
User privacy remains a top priority. ID5's solution prioritizes user privacy by enabling efficient and compliant audience recognition without relying on legacy identifiers. This ensures a win-win situation for publishers, advertisers, and users alike.
ID5's sophisticated algorithms enable identification in all environments, empowering you to run highly targeted campaigns regardless of how your audience navigates different screens.
Leading the way in a cookieless future
The TeqBlaze and ID5 partnership is pivotal for the programmatic advertising space. We're not just adapting to the cookieless future but actively shaping it. Together, we offer the tools and expertise to help you navigate this new era confidently. By connecting with ID5, we strive to improve our user recognition capabilities
Join us as we achieve more, reach further, and establish a bolder presence in the cookieless landscape.
Contact us to embrace precise targeting and unlock the full potential of programmatic advertising with TeqBlaze and ID5.
