Olga Zharuk
Grigoriy MisilyukYou may think we are not the best but we are the best, the greatest!
TeqBlaze Technology Partner Foundation For Advertisement Domination
This article will provide an enjoyable experience of how your business may grow in numbers with better performance and profit. We released the SPO toolkit for our white-label SSP + Ad Exchange platform and have already started to expand its functionality with monstrous speed up. Thus far, we have also had time to obtain positive feedback from our Clients on successfully optimizing ad inventory trading using the tools provided.
The SPO toolkit with all future upgrades is available out of the box, as are many other top features in core platform update 2.5. Fair rise up!
The SPO toolkit provides you with new control over the supply chain. We can compare it using 4K video instead of the lowest 144p quality. Previously, you saw the general picture, and with the SPO toolkit, you may finally discover the details. The devil is in the details.
Seal the deals, unraveling supply knots
We champion our Clients’ advocacies, aligning them with the latest industry trends and cookieless technology shift. The first step in this enforcing streamline is transparency. So, we have designed a consistent framework for supply chain revision to provide a clear understanding of bidding at your fingertips.
See the big picture of your bids routes, clear the issues, and solve them for prosperity.
When the competitors scrutinize statistics, looking for explicit dependencies between nodes in constantly changing bid flow and spending a vast amount of time on it, with the SPO toolkit, it takes a pair of clicks to get the information on the whole supply path for different settings.
We designed the tool based on feedback from our Clients. It is comfy for intuitive use.
While operating the provided tool for supply-path analysis is easy and effective, you may face issues when reviewing ad chains. Yes, supply chains have imperfections, and we call them the growth points for benefiting your programmatic ecosystem.
Chop out resold traffic, pay for a gist
Nobody wants to pay twice for one item. Three times, four times — everything is possible in programmatic. When you don’t know the things under the hood, it works somehow. But everything changes when you obtain a supply-path optimization toolkit. Let’s see…
All or almost all depends on your programmatic model. Some prefer to work only through PMP deals, while others connect APIs and Open RTB with its custom variations. So, the programmatic infrastructure is complicated, and there aren’t two opinions. While the premium inventory and the significant part of standard inventory might be monetized with no problems but still with possible enhancements, it hits bad when dealing with remnant advertising inventory monetization.
When you see a low-quality ad on a high-traffic website, it’s not because the publisher doesn’t value the audience but because SPO should be carried out.
With the SPO toolkit designed by TeqBlaze engineers, you may disable all the indirect traffic with one toggle. Unfortunately, things do not work so primitively. Full disabling of resold traffic may hurt performance and revenue. That’s why there are plenty of features to work more gracefully. It’s possible to build the ad inventory serving with pinpoint accuracy to maximize the sweet numbers of impressions and income. And no, it’s not complicated. It takes a little time and requires accuracy, as brewing coffee at home. Both boost your day!
Filter supply ground, refining ad experience
Indirect traffic is not a problem when your partners wear white hats. However, programmatic relationships are different from those with real people. The excessive control here is not the topic to discuss but an admirable attempt to earn more money and provide people with relevant ads. No more dumb banners!
When you have some specific chains with fraud or irrelevant content — blacklist them. And vice versa: prioritize bid chains with good performance, even if they are longer than big numbers in German.
We deployed a broad framework for filtering the supply chain nodes, with plenty of settings available for fine-tuning. Before developing, we researched the competitors: in most cases, they work as photo editors capable only of cutting. Instead, we focused on designing the full-functional SPO toolkit based on our deep understanding of the supply-path modification importance.
By the way, SSP + Ad Exchange 2.5 allows you to fix your partners’ faults while requesting bids. With a custom RTB adapter, you can expand, reduce, or modify bid requests for fast integration with the demanders, eliminating all technical mismatches.
Meet your demand partners closer than halfway
After all, behind the programmatic infrastructures built stand people who own the ad platforms. Their advocacies are expressed in their inventory standards. So, appreciating them means strengthening and following the high standards provided.
Moreover, automated optimization algorithms may separate even close business players.
TeqBlaze engineers (probably the most patient people in the world) designed the section to manage supply chains and find a common language that both fits people’s values and the technical requirements of their ad platforms. Among other features, the SPO toolkit allows you to provide demanders with only verified seller traffic. It also enables operating exclusively in a verified node environment based on specifics of the local programmatic ecosystems between parties that empower and speed up the platform interaction, shaping perfect conditions for maximizing return on investments.
Increased ROI results from tremendous work done by the engineers to enhance your programmatic experience. We use such loud words because of the notable growth of Clients’ profits since the latest platform update. Nothing gives your voice as much confidence as an additional hundred thousand dollars!
With no breaks after the 2.5 SSP + Ad Exchange release, TeqBlaze developers have started working on designing automated algorithms for supply-path optimization. It matters because people are not data lakes with machine learning. They can’t make hundreds of data-driven decisions per second, even if they are full of energy after vacation, coffee, and a salary raise. Instead, the automated dynamic algorithms can. So we are looking very forward to them.
SPO toolkit boosts _↑ partnerships, performance, income, inventory quality
We are glad to tell you that our developments never end in themselves, and we do not see technologies as ready-made solutions for solving business issues. Only real results, only people and their goals, matter. So, we also strive to invest in optimizing your programmatic business.
All the TeqBlaze Clients obtained exhaustive guides on the new features deployed, and all the Account Managers are already waiting to instruct you and your team.
If you’re looking for an outstanding programmatic experience with a fast-as-hell groundbreaking launch, consider TeqBlaze white-label solutions. We’re in touch to unite our efforts in the delicate and elegant art of ad tech. See you in the coming blog articles!
