Olga Zharuk
Grigoriy MisilyukThe infernal hot programmatic begins at midsummer with the TeqBlaze white-label SSP + Ad Exchange 2.6 platform version update. We are thrilled to present you with new competitive features released at an impressive speed.
Now, the platform has obtained:
Auto-optimized QPS limit feature
Extended privacy compliance in supporting IAB GPP
New business metrics in the reports
Crawling CTV sources from Roku for ads.txt compliance
Some invisible platform improvements
The new release comes just a few months after the previous major platform update 2.5, which confidently hit the waves of trends. So, let’s reveal another turning point for industry shifts with the evolution of the TeqBlaze white-label ad platform. Please meet us at your most intimate advertisements!
The QPS limit feature: balancing server loads with performance optimization
Setting a limit on sending queries per second (QPS) to specific demand partners can be difficult. The limits must be adjusted flexibly to maximize revenue and minimize server load.
The main issue here is the performance’s dependence on the time and day of the week. People visit websites and use apps with unequal intensity, so the exact limit is sufficient in some cases and excessive in others.
The second difficulty is setting insufficient QPS levels to apply to specific advertisers. Practice shows that sometimes increasing the QPS limits can multiply the spending of demand-side partners on your ad inventory, especially when you partner with large advertisers whose portfolio includes many brands ready to launch large-scale ad campaigns. However, there are two sides to the same coin. After increasing the QPS limit, controlling the moment when the demander’s activity declines and flexibly responding by lowering the limit is essential. All partners have their rhythms that require adjustments to the workload tactics.
To provide platform owners with optimized QPS management, the TeqBlaze team has developed a ready-made solution — a QPS limit feature:
We have added a new Dynamic QPS limit option to apply balanced QPS limits within a manually set range of values by target metrics using time-sensitive data. Set a minimum and a maximum limit range, and your platform will apply the optimal dynamic QPS limit based on calculating real-time data with per-minute updates.
Use the Prioritize direct traffic option to make the most of the ad inventory your platform publishers and direct suppliers have trusted you with. We’ve ensured that you can control the prioritization of selected traffic by customizing the assigned QPS limits.
Follow the best strategies to manage performance balance with extensive QPS limit capabilities deployed in the SSP + Ad Exchange 2.6 platform update. Our data analysts have prepared step-by-step guidance on improving your bidding results using the QPS limit feature.
The QPS limit feature allows you to optimize the platform’s performance with just a few clicks. To unlock its full potential, we recommend using a BI solution to extend the functionality of your white-label Supply-Side Platform + Ad Exchange.
You can fine-tune the platform’s performance with customizable BI dashboards with ultra-laser precision. In addition, visual graphs are a direct source of data-driven insights for you and your analysts, as well as for us and our analysts. We are all working hard to grow your business. According to our experience, the cost of connecting and maintaining a BI solution is repaid within the first trading day. Therefore, we recommend it highly.
IAB Global Privacy Platform: beyond California, appreciating the USA and the globe
Our team has completed deploying the most advanced standards for all-encompassing privacy compliance. We gathered the global programmatic expansion and precise traffic operating to create synergy. The synergy is all-in-one compliance with privacy regulations from all over the world.
The renewed ecosystem allows even more precise targeting based on the ethically responsible global privacy standard, IAB GPP. In addition to GDPR, TCF, COPPA, and CCPA (already deprecated), the white-label SSP + Ad Exchange now supports the IAB GPP to work with diverse traffic from the privacy-regulated states of America with consent. We rightly believe nothing stops you from expanding the US market. Your programmatic ecosystem has no borders!
New business metrics to discover data insights
The TeqBlaze engineers have added two small gemstones to the reports to obtain data-driven insights based on the syncing rates.
Both metrics allow you to assess the level of synchronized partners compared to the general volume of requests. The higher the number, the better for your business. Comparing the sync rates of various endpoints can reveal which ones are more appropriate for scaling. This is where your inventory should bull run. Have a good trade!
Disclose CTV traffic with America’s #1 TV streaming platform
The TeqBlaze team has advanced the internal white-label SSP + Ad Exchange ad platform crawler, so you can now verify CTV traffic coming from the Roku platform by checking the ads.txt files on channel developers’ websites.
Many industry players only work with traffic if its source includes their domain in the ads.txt file. This is one of the general principles of security and improving the quality of advertising inventory. It also allows you to mark traffic as direct or resold, which is the basis for forming an extensive positioning system within the programmatic environment. And for CTV traffic, this was a separate headache. Fortunately, the white-label SSP + Ad Exchange 2.6 update is a big pill of magic aspirin. So forget about the headache. You will have more CTV traffic from now on!
Implement the plan
Launching full privacy-compliant campaigns across the specified US states with precise targeting, metric insights, auto-optimized Dynamic QPS limits, and CTV traffic boosting will broadly enrich your programmatic infrastructure with the spirit of freedom and independence.
The TeqBlaze team is here to help you run a sophisticated yet precisely fine-tuned ad business globally.
We are ready to hike these mountains of graphs and trace these supply paths. White-label SSP + Ad Exchange 2.6 launched successfully. The TeqBlaze team has already celebrated by starting work on the new release. Our time is now!
If you have any questions or are considering launching a programmatic business from scratch or developing an already-built ecosystem, please contact us for more details.
