Anna VintsevskaAd placement on a website is a simple approach for generating revenue while maintaining a good customer experience. Digital ads placement is an effective solution for both publishers and advertisers looking to accelerate their growth. Using contextual targeting capabilities, the placement ads reach the right audience at the right time, maximizing the chances of conversions and revenue generation.
However, bad ad placement affects its visibility. Ads put in less prominent places, such as the footer or between paragraphs, are less likely to generate interaction. Furthermore, ads that are placed in non-intrusive places, such as in the sidebar or at the bottom of the page, are less likely to affect the user experience. Ad placement also has an impact on their relevancy. Ads that are put in inappropriate locations (e.g., irrelevant pages) will be ineffective for users.
To navigate AdTech with ease and overcome the challenges mentioned above, publishers and advertisers need to adopt evolving technologies and implement new methods. Unanticipated to know what are ad placements and where to place ads? Below, TeqBlaze examines diverse ad placement ideas to maximize the effectiveness of advertising placement.
Ad placement tips for publishers
Ad placement is an important aspect of any advertising campaign. Bad ad placement can result in wasted ad spend and a low return on investment. To avoid this scenario, keep the following tips in mind.
Understand your audience segmentation
Targeting the right audience is an important ad placement strategy. By dividing your target audience into specific segments based on demographics, interests, or behaviors, you can tailor your ad content to meet the unique preferences and needs of each segment.
Choose the right advertising formats
Ad placement on the website proposes a variety of formats such as banners, text ads, videos, etc. Choose the format that works best for your site and your audience. For instance, these can be:
Display ads, including banners, sidebars, and footers. They are effective for brand awareness.
Video ads that can be placed before, during, or after video content. They are engaging and often more memorable.
Native ads can easily be integrated into the user experience. Native ads harmonize with surrounding content, making them less pushy and more likely to engage users.
Interstitial ads are full-screen advertisements that cover the host app’s UI and appear at natural transition points.
Rich media advertisements contain multimedia features such as video, audio, or animations.
Use programmatic advertising
Automation and precision in ad placements significantly increase revenue potential. By automating the purchasing and selling of ad space, this ad placement strategy enables real-time bidding and exact targeting, guaranteeing that the highest-paying ads are presented to the most appropriate audiences. TeqBlaze programmatic automation technologies provide seamless interactions between buyers and sellers while maximizing ad inventory and maintaining resource efficiency.
Place your ads in the right place
Experimenting with different placements helps in identifying the most effective spots for ads. The higher your ad blocks are placed, the more revenue they generate. At the same time, it is important to make a good indentation around the blocks; do not stick them to each other and content.
Conduct A/B testing and optimization
To maximize the effectiveness of your display advertising placement, it's important to conduct A/B testing. Experiment with different ad elements, including headlines, images, and calls to action, to see which ones resonate the most with your target demographic. Constantly optimizing your ads based on this data enhances your targeting efforts.
Ad placement tips for advertisers
Often, advertisers make serious mistakes when creating and placing ads. The most common signs of bad ad placements are unattractive headlines, poor-quality design, and complex associations in text. Below, we describe the best practices to turn your ads into profits.
Use data and analytics
Data and analytics play a crucial role in targeting the right audience with article ads. Advertisers frequently make severe mistakes while producing and placing advertisements. Analyzing user behavior, engagement rates, and conversion rates provides vital information about which target segments are responding well to your adverts. This information enables you to fine-tune your targeting strategy and properly deploy resources.
Consider a mobile ad placement strategy
Using responsive design, you can ensure that your adverts are optimized for various screen sizes and devices. Utilize mobile-specific formats like swipeable carousels, mobile banners, and interstitials so your ads perform well on mobile devices. Location-based targeting leverages GPS data to serve ads based on the user’s location, increasing relevance and engagement.
Partner with appropriate advertisers or ad networks
Choosing the right partners is essential for maximizing ad revenue and maintaining quality. Evaluate the prospective revenues from various partners and select those with competitive rates and consistent payments. Additionally, choose partners whose advertising is likely to resonate with your target demographic, increasing engagement and conversion rates.
Place ads on different platforms
Diversifying ad placements across many channels increases campaign reach and performance. Social media platforms like Facebook, Instagram, and Twitter allow the targeting of specific demographics and interests. Ads on video platforms like YouTube or streaming services capture audience attention through engaging video content.
Optimize your ads
As part of your marketing strategy, think about search engine optimization. SEO is an important tool for helping consumers discover your brand and learn about your products and services. This involves improving page load times, using relevant keywords, producing high-quality content, and guaranteeing a mobile-friendly design.
Pay attention to AD frequency
AD frequency is another key consideration when selecting ad placement options. Make sure your advertising is not too frequent, as this causes AD fatigue when users become less sensitive to your adverts. On the other hand, if your advertising is too frequent, users may forget about your brand, reducing their effectiveness. Hence, it is important to find the right balance.
5 Emerging technologies and trends in ad placement
Today, old methods for placement ads are actively replaced by new ones. And if you don't keep track of the latest technologies and tendencies in advertising placement, you can lose the game to more progressive competitors.
Artificial Intelligence
Modern customers are not ready to settle for standard ad placement solutions. Instead, they expect brands to not just meet but also predict their needs. Smart algorithms analyze the user's behavior on the ad placement on the website and make portraits of users based on their preferences to predict their needs. Neural networks are also widely used to write texts, create images, videos, and designs, build websites, prepare presentations, and much more.
Video content
A real trend in recent years has been short vertical videos (Shorts). Usually, they last less than a minute, so you don't need either concentration or a lot of free time to watch them. But this format is addictive - as soon as one video ends, you want to open the next one, and so on. The feed is formed based on the interests of a particular user, so many people can scroll through such videos for hours. Sounds like a perfect ad placement strategy, doesn't it?
Gamification
Gamification is another developing trend in digital advertising that uses game aspects to promote user engagement. Advertisers make users' experiences more engaging and pleasurable by including prizes, challenges, and interactive aspects. For example, using quizzes, contests, or point systems encourages people to interact with advertisements, enhancing engagement and recall.
AR and VR
The use of virtual and augmented reality technologies is rising as well. AdTech businesses immerse potential customers in a video or interact with them through a smartphone screen. VR allows you to be inside the events in the video, while AR allows you to shift visual elements from the video onto the real world.
Blockchain
Blockchain technology is transforming digital advertising by increasing transparency, security, and efficiency. For advertisers, this implies more precise tracking of ad impressions and clicks, ensuring that ad budgets are distributed properly.
Consider Teqblaze as your trusted partner
Maximizing profit on your website through digital ads placement requires constant analysis of results, proper ad formats, and new strategies. TeqBlaze, an expert in developing white-label programmatic platforms, takes care of your traffic and advertising revenue, saving you time and effort. By providing clients with a wide range of customized ad tech solutions, TeqBlaze enhances your AdTech business capabilities entirely.
Our approach to AdTech platform development provides a robust foundation for businesses looking to enter or expand within the digital advertising space without building proprietary technology from scratch. TeqBlaze solutions are designed to track and review platform performance, allowing you to optimize and enhance efficiency over time. The technology also enables precise targeting based on user behavior, demographics, and interests, resulting in improved engagement and conversion rates.
Among our successful cases is a transformed SSP+Ad Exchange performance for a US-based CTV provider who sought to enhance its ad network's performance. Constantly faced with complex integration processes and an unclear billing structure, reliable and cost-efficient infrastructure was needed. The implementation of TeqBlaze's revolutionary solution led to scalable connections and enhanced system reliability, contributing to a substantial increase in the number of queries per second (QPS) handled, from 70,000 to 280,000. This enhancement directly translated into a 560% increase in gross revenue for the CTV provider. The efficient integration process also allowed the client to bring new demand partners on board swiftly, minimizing revenue loss and accelerating market entry.
Conclusion
Display advertising placement greatly simplifies the monetization process. It is extremely profitable when you adapt your content to the interests of your audience and work effectively with advertising platforms and reliable partners. TeqBlaze’s expertise, paired with advanced solutions, ensures high-quality, relevant, and optimized ad placements. To maximize the effectiveness of your advertising campaigns, we provide solutions with omnichannel reach and a cross-format environment to extend your advertising opportunities across various channels and formats, including display, video, mobile, and social media. Book a demo to drive your digital advertising initiatives forward with TeqBlaze.
