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ProgrammaticX x TeqBlaze

ProgrammaticX x TeqBlaze

Restoring auction quality using ML-based Traffic Shaping

Client

ProgrammaticX is a quickly rising global ad-tech company that builds and operates monetization infrastructure for digital publishers.

Value delivered

Together with TeqBlaze, ProgrammaticX introduced an ML-based Traffic Shaping layer, adding control over inventory evaluation and auction exposure as volumes grew. This allowed them to maintain auction stability, improve demand quality, reduce unnecessary bid requests, and scale more efficiently — ultimately enabling predictable growth and expansion of publisher partnerships.

Challenge

In the midst of the rapid expansion ProgrammaticX experienced in the past year, they’ve realized that driving further scale requires reexamining the company’s technological foundation and applying adjustments to make the growth sustainable.

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Results

After activating ML-based Traffic Shaping, ProgrammaticX observed measurable changes in auction dynamics under live programmatic trading conditions, including shifts in monetization efficiency, demand participation, and infrastructure utilization.

  • sRPM increased by over 82%, reflecting a major uplift in revenue efficiency as higher-performing inventory was amplified, and demand partners focused their spend on more valuable impressions.

  • Bid request volume to demand partners decreased by a third, significantly reducing infrastructure load and operating costs, while improving overall resource efficiency across the platform.

  • Bid responses increased by over 13%, showing that demand partners became more willing to compete with the rise in inventory quality and performance.

  • DSP spend increased by over 20%, indicating even greater buyer confidence.

  • Total impressions increased by more than 5%, indicating that fewer, higher-quality requests led to more successful auctions and stronger buyer engagement.

Beyond the platform-level gains, the most meaningful outcome of deploying TeqBlaze's technology is the direct improvement in publisher performance and the long-term partnerships ProgrammaticX continues to strengthen as a result.

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