Whether you're running an ad network, SSP, DSP, or a custom platform, this playbook will provide you with the clarity and direction to evolve without compromising performance, scale, or revenue. These approaches are gathered and presented to deliver further advancement in your AdTech experience.
No more “divide and conquer” — now it’s combine and outperform.
Key highlights:
A clear breakdown of 10 proven cookie-free targeting approaches
Real examples from web, in-app, audio, CTV, and DOOH environments
Practical adoption paths and tech stack recommendations
Industry trends, terminology, and effectiveness stats
Expert guidance on using hybrid strategies for maximum ROI
As third-party cookies fade across browsers and channels, forward-thinking platforms are already building their next-stage monetization stack. This guide will help you steer your programmatic business in line with those treading the high seas.
Download the playbook and future-proof your platform with strategies that work today, multiplying outcomes across diverse programmatic roles and environments.
