Olga Zharuk
Anna VintsevskaFollowing the major update detailed in our recent blog post, TeqBlaze continues to refine the capabilities of our white-label SSP + Ad Exchange platform. We are thrilled to announce the release of versions 2.6.1, 2.6.2, and 2.6.3!
We understand that efficiency plays a key role in the fast-paced world of digital advertising. Every moment saved in deploying campaigns translates into better performance and higher returns. That's why these updates are designed to streamline operations, decrease load times, and enhance the overall efficiency of your campaign deployments.
While these optimizations may not be immediately apparent, they still boost the platform's robustness and responsiveness. By improving the underlying infrastructure, we're enabling you to deliver superior services to your clients with greater ease and reliability.
Simplifying integration with enhanced SDK support
One of the most exciting enhancements in these updates is the streamlined support of the TeqBlaze white-label mobile SDK. Integrating with different devices and platforms can be complex and time-consuming, and technical barriers can also slow down expansion efforts and limit reach.
With our enhanced assistance, we've significantly simplified the integration process. Whether you seek a white-label solution or strive to integrate SDK directly into your app, TeqBlaze is always here to save you time and effort.
Improved A/B testing
Data-driven decision-making is at the core of successful advertising strategies. By testing different pricing strategies, creative elements, or targeting parameters, you can fine-tune your campaigns to maximize performance and profitability. We've made setting up and analyzing A/B tests more straightforward. The updated interface is user-friendly, and the results are presented in a clear, digestible format. This means you can quickly interpret the data and make informed decisions without getting bogged down in technical details.
We've also updated the terminology within the platform settings to make it even more user-friendly. These small but significant changes ensure you can navigate and utilize our features more effortlessly. It's all part of our commitment to providing a seamless user experience.
Updated adapters
We keep an eye on the latest changes in the documentation of different companies, so you always stay up to date. Updating adapters ensures compatibility and performance between our platform and external services. TeqBlaze has improved the process to include the filter list automatically and allowed/blocked endpoints. This new feature simplifies the duplication process and reduces the risk of errors, helping you manage your data and providing more control.
We’ve also focused on improving our integration features for RTB House. As part of our ongoing commitment to providing top-tier programmatic advertising tools, we've enhanced the capabilities of our platform's integration with RTB House. This update ensures that our services align with the latest industry standards, enabling you to optimize your advertising strategies more effectively. We're helping you stay ahead of the curve by following industry advancements.
Bug fixing and optimization
Of course, no update cycle would be complete without rigorous bug fixing. Even minor issues can disrupt the user experience or hinder campaign performance. That's why we've made addressing these issues an integral part of our updates. By proactively identifying and resolving potential problems, we've ensured that the platform operates smoothly, maintaining stability and reliability. We have also optimized the loading time for large filter lists and reports that contain a significant amount of data. This improvement ensures that you can access and work with data quickly and efficiently without experiencing slow loading times.
This ongoing effort to fix bugs is critical to preventing downtime and enhancing your overall user experience. We want you to have confidence that the platform will perform as expected every time.
Commitment to industry standards and client success
At TeqBlaze, we understand that managing an advertising platform can be demanding. The need for constant in-house updates and optimizations can be a significant burden, diverting resources from other essential areas of your business. That's why we're committed to offering a robust, reliable, and responsive solution that alleviates this need. Our platform is designed to evolve continuously, meeting and surpassing market challenges so that you can focus on what you do best—growing your business.
We take pride in being more than just a service provider; we see ourselves as partners in your success. Our team is here to help you leverage the full potential of digital advertising. Whether it's through our cutting-edge technology, responsive customer support, or commitment to innovation, we're dedicated to helping you achieve your goals.
But don't just take our word for it. Experience the difference for yourself. We'd love to hear from you if you want to learn more about how TeqBlaze's white-label platforms can elevate your advertising efforts. Our experts are ready to answer your questions, provide demonstrations, and show you how our platform can make a tangible difference in your business.
