Olga ZharukTeqBlaze continues its journey as a strong independent entity, developing leading Ad Tech solutions. Over the last year, we've transformed our white-label SSP + ad exchange platform, infusing it with cutting-edge ML algorithms to boost publisher revenues and optimize ad delivery. Key enhancements focus on maximizing revenue potential, optimizing traffic distribution, streamlining supply path operations, managing query volumes effectively, and rigorously testing to ensure optimal performance.
But the end goal was always to take the way publishers navigate and manage their trading environment to the next level. With that thought in mind, here’s our white-label SSP + ad exchange platform redesign for better trading management.
Achieve your maximum efficiency with a redesigned UI logic
Big picture: we always aimed to maximize ad inventory value, offering direct suppliers all the tools to fine-tune their monetization strategies. The difference – the new design steps up those efforts, yes, but also makes the publisher experience much more intuitive.
For us, this redesign is a natural evolution of our technology, fully focusing the platform on publishers and their needs. By enhancing control, transparency, and efficiency, we empower ad tech businesses to maximize their monetization potential while streamlining operations. TeqBlaze continues to drive innovation in the programmatic ecosystem, ensuring our partners have the advanced tools they need to stay competitive in an evolving digital landscape,
says Anastasia-Nikita Bansal, CEO at TeqBlaze.
By completely changing the platform’s design and interface logic, we are also rethinking the interaction with suppliers. Our latest improvements feature a granular permissions scheme, advanced analytics, and simplified traffic control, providing publishers with streamlined decision-making and trading strategies agility.
Multi-level access for seamless management
The UI/UX logic update stands out by a granular permissions scheme, helping companies to involve different team members in operations securely and create separate roles themselves. The global-level administrator role allows creating multiple distinct companies while granting administrator rights to partners within each company.
Company-level administrators, in turn, manage specific publishers and advertisers who gain direct access to the platform to self-manage their inventory and campaign settings. This allows users to configure the platform according to their needs. At the same time, critical global trading data and key functions remain under the control of the global administrator, ensuring security and consistency. These enhancements guarantee that platform owners offer a smoother and more efficient experience for their partner network, securing autonomy and data privacy.
In-depth data for profound insights
The platform boasts real-time insights designed to optimize trading activity. The upgraded built-in analytics and advanced dashboards provide access to more detailed and actionable data. Furthermore, access control allows the customization of analytics views, ensuring you see only the most relevant metrics.
For administrators, the platform offers global settings management for ad sales. This provides them with more insights to fine-tune the campaign settings for maximized inventory outcomes. Still, the icing on the cake—the platform's integrative nature—remains intact and seamlessly supports various third-party tools without restrictions.
Unified management for direct & indirect traffic
The control logic for advertising inventory has also been improved. Direct and indirect traffic can now be managed from a single interface for users’ seamless oversight and instant data comparison. This unified approach simplifies user experience and makes platform interactions more intuitive and time-efficient.
This redesign goes beyond an Ul update – it's a fundamental shift in how ad tech professionals navigate and control their trading environment. We've made role-based access more flexible, allowing businesses to fine-tune permissions at both company and global levels.
Likewise, integrating direct and indirect traffic sources, combined with real-time analytics, gives our partners deeper insights and more control than ever. In programmatic, speed and adaptability are everything—this update ensures TeqBlaze isn't just keeping up with industry demands but staying ahead of them,
said Olga Zharuk, CPO at TeqBlaze.
What's next?
Although the update offers considerable monetization benefits, this is just the beginning. Always with publishers’ needs in mind, we’ll keep on elevating the platform’s capabilities. Control, transparency, and efficiency will remain the name of the game, though, optimizing our clients’ inventory value and keeping them at the programmatic forefront.
If you're interested in learning more about the new white-label SSP + ad exchange platform design, connect with our experts.
