Olga ZharukIn 2025, TeqBlaze introduces the highly anticipated SSP+Ad Exchange 2.7 update! Building on the successes of previous releases, including 2.6.4, which focused on network infrastructure improvements and enhanced API capabilities, and 2.6.5/2.6.6, which strengthened the platform’s core, our latest version takes things to a whole new level.
At TeqBlaze, innovation never stops. Our team is dedicated to continuously refining our white-label SSP+Ad Exchange to provide our clients with the tools they need to thrive in the competitive world of programmatic advertising. Explore our latest update and see how 2.7 sets new performance, reliability, and success benchmarks. Check out this article to dive deeper into the improvements and what they mean for your business.
Key features of the SSP+Ad Exchange core update 2.7
With 2.7, we deliver a fresh set of powerful enhancements to elevate your programmatic advertising experience. This update includes cutting-edge features such as win rate optimization tools, improved regulatory compliance measures, and streamlined operational workflows, ensuring a more seamless and efficient platform for all your advertising needs.
Sharpening the focus on Win Rate Optimization
Win rate is a cornerstone of programmatic advertising, reflecting how effectively a DSP secures impressions in competitive auctions. In the 2.7 update, TeqBlaze introduces impactful enhancements to help clients achieve better win rates and drive results.
Faster bid responses, made possible by backend optimizations, give clients an edge in high-stakes auctions. Advanced targeting, supported by cookie sync improvements and consent compliance, enhances user identification and delivers higher-quality impressions.
Simplifying compliance tracking with Consent Regulation Reporting
Expanding on the reporting capabilities, we’ve introduced a new feature that allows users to view and filter metrics based on consent compliance:
Consent Provided: Tracks requests where the user has provided consent under applicable regulations such as GDPR, CCPA, COPPA, or GPP.
Consent Not Provided: Identifies requests from regions where consent regulations apply, but the user has not granted consent.
Consent Not Applied: Displays requests from areas where these regulations are not applicable.
This granular filtering is especially valuable for clients operating in regions with strict consent laws, enabling them to analyze how compliance impacts their performance and profits. These tools ensure you navigate regulatory complexities with clarity and confidence.
Delivering better targeting with Cookie Sync Optimization
Effective cookie synchronization is a must-have for precise audience targeting and successful programmatic campaigns. Within our latest update, we’ve optimized the cookie sync process and introduced iframe cookie sync generation to boost match rates significantly. This provides more accurate user tracking and delivers more substantial campaign outcomes for advertisers and DSPs.
Additionally, we’ve expanded how you share cookies with partners. Previously, the Endpoint Cookie Sync URL was generated by default. Our white-label SSP+Ad Exchange platform now offers the Cookie Sync Iframe Tag alongside the Endpoint Cookie Sync Iframe URL. Integrating the iframe tag directly into your page further increases the cookie sync rate, driving better performance and improved targeting precision across your campaigns.
UX improvements for enhanced functionality
As part of the UX improvements for our white-label technology, we’ve implemented several key updates designed to enrich our clients' functionality, efficiency, and flexibility.
A significant focus has been placed on refining the Supply Path Analyzer, a core feature of our SPO Toolkit for supply path optimization. These enhancements simplify reporting processes and provide advanced tools for analyzing, managing, filtering, and optimizing the supply chain. Users can now leverage detailed analytics and actionable insights to streamline operations effectively.
In addition, we’ve introduced a new billing type feature for SSP and DSP endpoints. This update allows users to choose between two billing options: adm (default) or nurl, enabling greater customization and adaptability to meet diverse operational needs.
Another notable enhancement is the total QPS capacity display on dashboards. Users can now view the maximum and current QPS with a regional breakdown for SSP and DSP environments. This feature, highly requested by clients, helps to eliminate server overloads and ensures a smoother, more efficient platform performance.
We’ve also expanded the platform’s capabilities in ad formats. With rewarded ads now supported within our white-label SDK, we’ve updated the Rewarded Video toggle to align with the oRTB 2.6 update, enabling support for all ad formats. This advancement ensures unparalleled flexibility, allowing advertisers and publishers to deliver diverse and effective campaigns.
Additional platform enhancements
In addition to the new features, update 2.7 introduces a range of refinements to boost platform efficiency, security, and user experience. Key bug fixes address issues like inconsistencies in reporting data, dashboard glitches, and enhancing accuracy and reliability.
Other updates include an expanded list of parameters for the custom RTB adapter, optimized handling of invalid placement type values by defaulting them appropriately, and improved validations in file imports for the Filter List, Adapter Settings, and Deals sections.
Looking ahead
Core update 2.7 is part of our commitment to continuous innovation and client success. Future updates will build on these enhancements, introducing new features and tools to stay ahead in the fast-paced programmatic advertising industry.
Stay tuned for more updates, and don’t hesitate to contact us for a personalized demo or consultation on leveraging these new features to their fullest potential.
