Olga Zharuk
Grigoriy MisilyukAt TeqBlaze, significant changes and improvements are the one real reason we are coming to you with platform update notes. Recently, we shared a vital platform version upgrade, but time has flown by, and we've already prepared another overview of the functionality enhancements.
Today, we are happy to announce that our white-label SSP + ad exchange platform has gained a 2.6.4 version upgrade! We have composed a compact summary of the main points.
To hint on a subject: you will obtain ample yields trading direct inventory. We have also added automated upgrades for fast setting optimization, and the updated version contains handy interface improvements. Straight to the facts!
Different margins setting for trading direct traffic
In addition to general exchange capabilities for assigning diverse margins when trading indirect inventory, our white-label SSP + Ad Exchange platform has obtained the functionality to determine various margins when offering direct inventory to partners. You could deal with fixed, ranged, and adaptive margins. The last type is driven by machine learning and requires historical data for optimization. It's financially profitable, and the adaptive margin ensures your ad platform assigns optimal margins for every trading period. The goal is to increase yields and establish successful, long-lasting advertising relationships within the industry.
It's clear that direct traffic deserves additional focus, so we've deployed extra features to assign variability of margins when trading your native entrusted inventory. And it's not just about margins:
Block the sale of specific types of inventory to rigorously determined partners.
Sell various ad spots at diverse prices to build a competitive advantage.
Enable easier management of targeting and traffic filtering with updated UI functionality.
We want to assure you that this concise upgrade has tremendous potential. It forecasts yield growth without reorienting advertising relationships within established integrations. The more direct traffic you have, the greater the opportunities to benefit your users and enhance your platform's earnings.
Our Account Management team will support you in this optimization, and we have already developed new ML-based features to achieve optimal growth while preserving previous results.
Improved traffic shaping
We improved and made implementing traffic shaping for all new connections more accessible. The results will be short in coming.
Now, the traffic shaping feature is automatically enabled for all new integrations. For existing integrations, it will not be enabled automatically.
We have provided a convenient way to optimize new connections with partners you have historically engaged with during advertising inventory trading. You can activate this option in the platform settings, which we have simplified to free you from redundant information. This enhancement emphasizes the importance of traffic shaping when optimizing trading with your demand partners.
Although launching traffic shaping for growing connections is easy, it's better to start with unoptimized trading to gather the historical data required for dynamic throttling.
Strengthened control for better scalability
We've made significant updates to enhance platform scalability and user experience:
We've increased the transparency of tracking data, providing you with more precise insights.
A common problem where partners submitted IPv6-format IP metrics in the wrong field has been fixed, ensuring seamless processing and enhanced OpenRTB compatibility.
Prebid.js integration has been simplified, streamlining the adoption of this global auction standard for faster and more efficient trading.
These updates focus on delivering a more efficient and scalable platform while addressing your most requested features. They are dedicated to providing smooth, hassle-free trading process management. For additional insights, feel free to reach out to us directly!
Minor betterment and bug fixes
Building on a robust foundation, we've fine-tuned a few platform aspects to deliver even more superb usability. We've also implemented targeted improvements to optimize platform efficiency further:
Introduced resource-saving measures for requests sent to overloaded partner servers to optimize interactions. While the savings are modest, they free up capacity for smoother trading and better overall platform performance.
Enhanced the detection and handling of integration errors, particularly for partners using outdated or mismatched protocols during trades, ensuring seamless connections and reducing downtime.
One last word about the 2.6.4 version
The TeqBlaze team continues to handle customization requests of any complexity. It depends on business efficiency to earn more and longer in our partnership.
Our vision remains clear: empowering you to maximize revenue, strengthen integrations, and continuously evolve your programmatic ecosystem. Whether you aim for refined campaign control or explore cutting-edge standards, TeqBlaze is your partner in pushing boundaries and achieving long-term growth.
Still not doing business with us? Contact us to unlock programmatic's profound potential, and let's shape the future of advertising!
