Olga ZharukAs one famous character in a cult film might have said: "There aren't small steps toward success." With that in mind, we're also taking a big leap forward with version 2.7.1 of our white-label SSP + Ad Exchange platform.
The update will enable even more efficient trading, including improved reporting and interaction with global partners. And we’re not stopping there: while you are reading this article, we are already working on the next version of the platform. Time is of the essence, so let's move straight to the subject.
New reporting attributes for suppliers and demanders
Empowering users with knowledge and accurate data? We'll always stand behind that. Our work aimed at improving reporting and expanding the attributes displayed is about this. The platform administrators also receive more detailed data tracking, but above all, it helps users with different platform roles understand more about their trading results.
We have broadened reports for SSP and DSP user roles with new attributes and made them mandatory for the platform to capture:
Ad Format
Size
Domain/Bundle
OS (Operating System)
CRID (Creative ID)
More data on campaigns will help administrators and users analyze the results deeply. It is also vital for the platform's performance, with each piece of data used for learning and optimization.
Improved Query Volume Optimizer mechanic
Let’s be clear—transparency isn’t a nice-to-have in programmatic, it’s a must. So, we've upgraded our Query Volume Optimizer feature to make it more intelligent when harnessing historical trading data. Usually, the model took up to a day to achieve a perfect balance between performance and server loads. Now, the same result comes in the first hours of the application.
For platform administrators, this means more control with less manual intervention. This improvement greatly increases the efficiency of bid request distribution, prioritizing valuable traffic while minimizing unnecessary server load.
Additionally, we've ensured that the updated mechanic seamlessly integrates with other dynamic ML-based optimization features, automatically adjusting to trends, campaign shifts, and evolving bidder behavior. However, to avoid unnecessary hesitation, we recommend using an A/B testing framework before optimizing all traffic volumes.
Specific fixes when dealing with prominent partners
Working with top-tier partners like Magnite leaves no room for error. These integrations demand strict technical alignment, and we've addressed two rare issues that surfaced under high-load conditions to provide peak performance. Our engineering team has ensured that bid request extensions align with the required OMSDK parameters, preventing delays in bid processing and maximizing demand opportunities. If you, as a platform owner, have never encountered these problems, you will never do so in the future!
Beyond these targeted fixes, we continuously monitor trading interactions with key partners, proactively identifying edge cases that could impact efficiency. This approach ensures seamless interoperability across diverse supply and demand sources.
Every detail counts: small tweaks for big impact
With this platform version, we’ve introduced several improvements to streamline platform performance, boost transparency, and provide greater control over ad trading.
Stronger infrastructure for more intelligent monetization. Balancing mechanisms have been fine-tuned to ensure a more stable and efficient traffic distribution across the platform.
Optimized security and traffic validation. We’ve improved our pre-bid scanning logic to bring security checks to the most efficient level—optimizing cost control while maintaining strong protection against invalid traffic. These refinements allow platform owners to allocate resources wisely and guarantee that security measures do not impact profitability.
More intuitive platform navigation. With clickable company names leading directly to relevant settings, users can now manage partnerships more efficiently by reducing the time spent on administrative tasks.
These optimizations ensure that the platform continues to deliver the highest performance, transparency, and control standards. While some changes happen behind the scenes, their impact is clear—greater efficiency, stronger security, and a more profitable (plus comfy!) ad trading environment for all stakeholders.
Conclusions
Innovation never sleeps at TeqBlaze, nor does our commitment to enhancing the coherence of our white-label SSP + Ad Exchange platform. With the 2.7.1 upgrade, we've fine-tuned multiple aspects of the platform's performance, making every interaction smoother and more reliable. We have also done our best to gracefully incorporate clients' feedback into the core platform updates.
From backend refinements to workflow optimizations, every adjustment serves a single goal—helping our partners maximize revenue with minimal friction. The latest enhancements streamline operations, reduce processing time, and improve system responsiveness for supply- and demand-side users.
We invite you to contact us for a personal demo to learn more about the white-label SSP + Ad Exchange platform. Stay tuned—there's more to come.
