Grigoriy MisilyukQuick Summary: What Makes a Great Brand Awareness Campaign?
If you want a brand awareness campaign that actually sticks, you’ve got to mix it up — some smart content, a bit of social media hustle, a dash of PR, and, of course, the right adtech tools. Common strategies here include:
Investment in social platforms
Giveaways
Work on engaging content
Educational materials
Simple messages for viral outreach
Sponsorships
Niche podcasts
Notable partnerships.
Introduction
This article contains exciting brand awareness campaign examples that you can use as part of your marketing strategy to promote your brand. As of 2025, TeqBlaze experts continue to see programmatic advertising as one of the most effective tools for running scalable brand awareness campaigns. In other words, among different types of awareness campaigns, we will focus on those that can be quickly launched and scaled with programmatic ads.
Scroll down to discover successful programmatic ads examples with deep technology immersion in the background.
We'd also like to remind you that if you have any questions about the launch or developing a programmatic business, you can contact our experts via the website’s form. We will help you run ads that raise awareness, providing bleeding-edge tech solutions with fully-encompassing support and unlimited customization opportunities.
What is brand awareness?
Brand awareness is the strength of the connection that arises in the customer's mind in response to the symbols of your company's brand identity and parts of advertising creatives. The best brand awareness campaigns lead customers to associate the brand with satisfying a specific need.
For examples:
Search for something on the Internet → Google
Get a taxi → Uber
Take the tissue → Kleenex
Also, when you see even the edge of the yellow letter M or hear the melody humming “I’m lovin’ it,” you immediately think of McDonald’s. Coca-Cola took the Jingle Bells song while Old Spice was able to come up with its jingle. Everything is relative.
The main point is that brand awareness campaigns should go viral, be easy to remember, and, if possible, use all available means for this: graphics, audio, and association.
Key ways to increase brand awareness
The following section contains campaign examples for brand awareness. Here, we must first outline the boundaries of the marketing scale required for a successful launch. Notice that programmatic is one of the crucial components within all approaches.
Content marketing
The first step in creating a series of creative communications with the audience is a step-by-step marketing strategy to promote the brand among its target audience of customers. Usually, corporate companies’ in-house marketers and brand strategists are responsible for advertising campaign creatives. Still, they can hire independent creative agencies to develop strategically correct and applicable brand awareness campaigns.
Blogs and articles
Design high-quality content that provides real value to your potential audience. Good articles and posts will increase your brand’s expertise in your customers’ eyes and allow you to accumulate significant content for successful SEO promotion.
Video content
Every brand would benefit from a well-developed YouTube channel that helps the audience solve their pain points. Promoting video content that helps people is one of the highly successful brand awareness campaigns that increase audience loyalty.
Social media marketing
People today live on social media among hundreds of thousands of brand simulacra, whose personalities are shaped by SMM experts and marketing strategists to attract audiences, keep their attention, and gain new customers.
Paid social ads
Once you have a significant presence on several social channels, for example, Facebook, Instagram, and TikTok, you can run programmatic advertising campaigns in their ecosystem. This will be a significant contribution to development and one of the great examples of brand awareness.
Influencer partnerships
Also, be sure to take the opportunity to pay an influencer for natural, unobtrusive promotion of your brand, its values, and benefits. Such people exist in every niche, and their efforts yield the best results at the beginning of cooperation.
Public relations
Public relations (PR) is the background of your brand's marketing promotion, as the correctness and content of public activities and statements directly affect how customers perceive your business. In other words, no matter how much tobacco corporations advertise their products at sports events like speed racing and Formula 1, no one will believe that nicotine is a fast track to victory and championship. Still, we admit, advertising on a Ferrari sounds gorgeous!
Press releases
All essential stages of your company’s life should be respectfully and meaningfully announced through official channels. The value is transparency and consistency between the brand’s actions and promises and the company’s development policy.
Media coverage
Collaborate with publishers and journalists who can help promote your brand values to a broader audience. This can include sponsored promotion, guest blogging, co-authored articles, and other brand recognition examples.
Programmatic display and video advertising plus remarketing campaigns
With advertising platforms, publishers can sell advertising slots (inventory) on their websites and apps, and advertisers can buy them. Ad platforms naturally want to make money from their services. Besides, ad exchanges also want to make money by charging fees for reselling traffic.
Nevertheless, programmatic advertising is the most cost-effective and efficient way to launch large-scale campaigns targeting highly relevant audiences through personalized ads.
Please look closely at brand awareness examples: they are complete only when combined with programmatic advertising. Everyone needs it, from Kamala Harris and Donald Trump to niche microbusinesses. At TeqBlaze, we are authoritative in saying that your programmatic platform opens way more exciting doors than those available for broad marketing participants.
Display ads
Create programmatic advertising campaigns to communicate with your audience through consistent messages wrapped in compelling word-of-mouth creatives.
Video ads
Programmatic advertising allows you to integrate into all areas of your target groups’ lives. The constant presence of symbols and messages associated with your brand will convert them into customers and clients, and you can accurately measure this effectiveness.
To sum up the chapter above, here is an ultimate comparison table for the most efficient ways of increasing brand awareness.
Marketing Type | Primary Goal | Key Formats | Strengths | Limitations |
Content Marketing | Show expertise | Blogs, articles, videos | Strong SEO impact and emphasis on authority | Slow to show results, requires consistent effort |
Social Media Marketing | Increase audience presence | Organic posts, short videos, communities | Direct interaction with users | Organic reach is limited |
Public Relations (PR) | Create and image of a credible brand | Press releases, media coverage | High trust, third-party validation | Highly unpredictable |
Programmatic Advertising | Scale awareness quickly | Display ads, video ads, remarketing | Cost-effective reach, precise targeting, much food for analytics | Requires technical expertise and strong focus on messages |
8 top strategies for brand awareness with examples
In this section, we will analyze brand awareness examples in more detail, focusing on programmatic advertising as the fastest way to simultaneously reach broad target audience groups.
It can be a minimalistic banner, a full-fledged video, or a combination of several advertising formats available at the level of tens of thousands of impressions on various devices per second. The speed is impressive, but it’s just the tip of the programmatic advertising iceberg.
Invest in popular social platforms
Example: Netflix on Instagram
If you're looking for campaign ideas to raise awareness, here's a great example: a giant OTT streaming service makes viral content on Instagram. And it works surprisingly well, reaching diverse audiences worldwide.
What they did:
Brand awareness ads examples, in this case, may look like an invitation to join the Netflix community on Instagram using the Meta internal advertising platform. Scaling up would be banners with screenshots of Instagram posts using programmatic advertising platforms that can appear on websites publishing movie lists. Clicking on the post should take the user to Netflix’s Instagram. After consuming their content, the user can become a Netflix customer.
Why it worked:
Strong emphasis on one of the most popular social media platforms and precise targeting helped Netflix attract new customers to its platform. The non-intrusive nature of ads also played well in this situation.
Remember about giveaways
Example: Glossier
Even for a premium brand, holding a giveaway is a good idea to convert people who are hesitating to become customers. It’s almost impossible to make a situation in which a giveaway brings less benefit than the cost of running it.
What they did:
Awareness advertising examples from Glossier can look like a straightforward visual design, inviting people to participate in a giveaway if they subscribe to an Instagram account or confirm an email. It is possible to involve website users in the giveaway.
Why it worked:
The ability to get products from a premium brand proves to be very lucrative to many clients globally. The overall reputation of Glossier, as well as the right targeting, also affected the ultimate success of this campaign.
Create engaging and helpful content
Example: Peloton The Output
Another great campaign idea to raise awareness is to create content that will benefit the part of your brand's audience that still needs to be motivated to pay money.
What they did:
Thanks to its extensive blog and rich articles, Peloton creates valuable content for many people who lead a healthy lifestyle. After a few superior and relevant articles, why wouldn’t a user try a paid subscription? For a blog to attract new customers, Peloton had to run programmatic advertising campaigns that draw the audience. The main idea was to provoke people to explore the blog. Editors, writers, and marketers did the rest with the value of the content they create.
Why it worked:
The efficient use of programmatic advertising helped Peloton reach the right audiences across varying media. The quality of the blog that delivered unique and professional content also played a critical role in the eventual success of this campaign.
Share educational materials
Example: HubSpot’s blog and academy
And this is an outstanding representative of one of the B2B brand awareness campaign examples.
What they did:
HubSpot not only provides a powerful product to its customers but also constantly increases the knowledge base of this product, which organically attracts new people and increases the level of its expertise in the eyes of industry players. Take a look at the awareness campaign examples: HubSpot just needs to hint that they provide free certification in marketing and sales, and conversions will start to grow. They can't help but grow because that's how people are wired.
Why it worked:
HubSpot delivered unique products and services and managed to communicate with the audience. Once more, strong targeting practices and proper ad placements became critical for the eventual success of HubSpot's approach. In addition, the quality of educational materials emphasized the company's strong industry expertise.
Go viral using simple messages
Example: Coca-Cola’s #ShareaCoke
Here, we want to remind you that the best brand awareness campaigns are easy as pie — and that’s their genius. For programmatic ads, think: does one banner say it all fast? If not, simplify. At least, that's what we can suggest from our strong adtech expertise at TeqBlaze.
What they did:
Coca-Cola replaced its logo on bottles with common first names and pushed people to find, share, and photograph “their” Coke. The campaign lived mostly on social media, built around the simple hashtag #ShareACoke.
Why it worked:
Coca-Cola managed to leverage the social element of advertising campaigns. The company provided a powerful tool for enhancing relationships between people, appealing to their emotions and willingness to share presents and show attention towards each other.
Sponsor high-profile events
Example: Red Bull sponsors extreme sports events
This is one of the awareness campaign ideas that medium-sized and larger businesses should consider. Any brand will benefit from advertising a free marathon in a specific city to raise money for charity. It's easy to organize and attract a loyal audience. It's an old way, but it's still as effective as ever.
What they did:
By sponsoring various events and establishing partnerships with extreme sports superstars, Red Bull gained recognition among their fanbase. Moreover, Red Bull became associated with some extreme events, such as a snowboard descent from the K2 mountain. The shocking nature of such content helped the company expand its campaign outreach far beyond the extreme sports fanbase.
Why it worked:
Red Bull nailed social media marketing and smart targeting. The right people started linking the brand to extreme sports. Its crazy stunts and big sports achievements made “extreme” almost a Red Bull word.
Take a look at niche podcasts
Example: Dollar Shave Club
It’s a good idea to align this with the most unexpected brand awareness campaign examples. Promoting a podcast helped Dollar Shave Club attract both current brand customers and a more valuable audience of entrepreneurs looking for insights and learning from the industry.
What they did:
The founder hit up podcasts for entrepreneurs and talked about Dollar Shave Club. He reached the right crowd of business-minded people and shaving nerds. As a result, Dollar Shave Club got noticed by broader audiences.
Why it worked:
By using adtech technologies, Dollar Save Club managed to create a precise and detailed profile of a target user. As a result, they managed to deliver tailored messages, especially valuable to aspiring business owners.ncers
Partner with influencers
Example: Daniel Wellington watches
All types of awareness campaigns have one thing in common: if the customer doesn't believe in them, they lose all meaning. Therefore, it is worth investing in distributing your brand’s products with the help of influencers. In the future, they can even become the face of creatives for programmatic brand awareness campaigns to attract larger audiences.
What they did:
Daniel Wellington used presents to engage Instagram influencers. They sent free watches to properly chosen people and asked them to post photos with their products.
Why it worked:
The watches showed up in real-looking photos instead of polished ads, which made them easier to trust. Seeing the same product on many different people created a sense that the brand was already popular. On top of that, the discount codes gave followers a small push to actually buy, not just scroll past. In addition, the choice of influencers with the right audiences helped Daniel Wellington enhance the efficiency of their campaign.
Collaborate to grow awareness
Example: Uber and Spotify collaboration
Collaborations between notable brands help both companies get shared audiences. This is especially relevant to large global companies with strong brand recognition, such as Uber and Spotify.
What they did:
Uber and Spotify teamed up so Uber riders could play their own Spotify playlists during the ride. This turned a normal trip into something personal for any user.
Why it worked:
A taxi ride and listening to a Spotify playlist is a very convenient combination. For Uber, it became an opportunity to provide a new personalized service for free. For Spotify, it was an opportunity to increase the number of paying customers. To support the campaign, both brands delivered numerous ads enhanced through programmatic advertising.
How to measure brand awareness: Key metrics
Measuring brand awareness isn’t just staring at numbers until they make sense. Here’s what actually tells you something:
Reach and impressions: who’s actually seeing your stuff, not just scrolling past.
Website traffic: the curious folks who click through and poke around your site.
Surveys: ask people what they actually think about you — yes, humans still talk.
Share of voice: how much you’re heard compared to the competition.
Social engagement: likes, comments, tags — basically, are people actually paying attention?
Why programmatic is perfect for brand awareness
We at TeqBlaze know that programmatic advertising hits fast. It reaches a lot of people at once. Banners, videos, and even full-screen formats are delivered automatically. You don’t need to call each website or platform. Targeting is precise because you can select an audience based on demographics.
In addition, you get complete control over your campaigns in terms of their size and outreach. Performance is trackable. Impressions, clicks, conversions — all in one dashboard. You see what works and what doesn’t. For brands, this means awareness grows quickly.
Programmatic advertising helps you avoid wasted impressions by finding the right people at the right time. All thanks to excellent features for campaign management and analytics. As a result, you achieve the highest possible efficiency with your advertising campaigns.
Vlad Isaiko, CTO at TeqBlaze
How TeqBlaze enhances brand awareness
TeqBlaze provides white-label advertising platforms for programmatic ad sales and buying. We don’t manage creatives. Instead, we provide you with the infrastructure to launch and scale your brand awareness campaigns to your desired level. With our help, you can launch a business that you will use yourself and from which you will earn money by attracting customers.
White-label SSP + Ad Exchange platform to help publishers sell their advertising inventory and benefit during this process.
White-label demand-side platform to work with advertisers looking for OpenRTB expansion and ways to target new audiences.
Additional services are also available, and the TeqBlaze experts are ready to provide them to help you run a successful programmatic business.
We invite you to explore our success stories and benefit from the eBooks section. We will also be happy to devote time to personalized requests, so please describe your issue to our team, and we will respond in detail.
Conclusion
Raising brand awareness is a long-term strategy that requires consistent efforts across multiple channels. Programmatic advertising can amplify these efforts, allowing you to reach a vast audience in a personalized and scalable way. From public relations to content marketing, social media, SEO, and direct programmatic campaigns, these strategies can help you build a strong brand presence.
If you have any questions about programmatic advertising or need help launching your brand awareness campaigns, TeqBlaze experts are here to assist. Contact us via our website to explore tailored solutions that meet your specific goals.
FAQ
What makes a good brand awareness campaign in 2025?
The right combination of:
Content marketing
Social media marketing
Public relations
Programmatic advertising.
What is the difference between brand awareness and brand recognition?
Brand awareness: people have heard of you.
Brand recognition: they see your stuff and instantly know it’s yours.
How long does a brand awareness campaign take to show results?
Depending on your audience size and your channels, it can take from a few weeks to months.
Are programmatic ads good for brand awareness?
Sure, they can deliver measurable results and help you gain control over your brand awareness efforts.
How do you measure brand awareness effectively?
Impressions and reach
Social engagement
Website traffic and branded searches
Surveys or focus groups
Share of voice against competitors.
Should small businesses run brand awareness campaigns?
Yes, the key point is keeping them targeted and cost-efficient.
What budget is needed for an awareness campaign?
Your budgeting approach may depend on many factors, and it is challenging to come up with even approximate estimates. What we suggest is to start with a small investment and scale your campaign over time.
