Grigoriy MisilyukThis article contains exciting brand awareness campaign examples that you can use as part of your marketing strategy to promote your brand. TeqBlaze experts have prepared this material to explain brand awareness campaigns in the context of programmatic advertising. In other words, among different types of awareness campaigns, we will focus on those that can be quickly launched and scaled with programmatic ads.
Scroll down to discover successful brand awareness campaign examples with deep technology immersion in the background.
We are also pleased to remind you that if you have any questions about the launch or developing a programmatic business, you can contact our experts via the website’s form. We will help you run ads that raise awareness, providing bleeding-edge tech solutions with fully-encompassing support and unlimited customization opportunities.
What is brand awareness?
Brand awareness is the strength of the connection that arises in the customer's mind in response to the symbols of your company's brand identity and parts of advertising creatives. The best brand awareness campaigns lead customers to associate the brand with satisfying a specific need.
For examples:
Search for something on the Internet → Google
Get a taxi → Uber
Take the tissue → Kleenex
Also, when you see even the edge of the yellow letter M or hear the melody humming “I’m lovin’ it,” you immediately think of McDonald’s. Coca-Cola took the Jingle Bells song while Old Spice was able to come up with its jingle. Everything is relative.
The main point is that brand awareness campaigns should go viral, be easy to remember, and, if possible, use all available means for this: graphics, audio, and association.
Key ways to increase brand awareness
The following section contains campaign examples for brand awareness. Here, we must first outline the boundaries of the marketing scale required for a successful launch. Notice that programmatic is one of the crucial components within all approaches.
Content marketing
The first step in creating a series of creative communications with the audience is a step-by-step marketing strategy to promote the brand among its target audience of customers. Usually, corporate companies’ in-house marketers and brand strategists are responsible for advertising campaign creatives. Still, they can hire independent creative agencies to develop strategically correct and applicable brand awareness campaigns.
Blogs and articles
Design high-quality content that provides real value to your potential audience. Good articles and posts will increase your brand’s expertise in your customers’ eyes and allow you to accumulate significant content for successful SEO promotion.
Video content
Every brand would benefit from a well-developed YouTube channel that helps the audience solve their pain points. Promoting video content that helps people is one of the highly successful brand awareness campaigns that increase audience loyalty.
Social media marketing
People today live on social media among hundreds of thousands of brand simulacra, whose personalities are shaped by SMM experts and marketing strategists to attract audiences, keep their attention, and gain new customers.
Paid social ads
Once you have a significant presence on several social channels, for example, Facebook, Instagram, and TikTok, you can run programmatic advertising campaigns in their ecosystem. This will be a significant contribution to development and one of the great examples of brand awareness.
Influencer partnerships
Also, be sure to take the opportunity to pay an influencer for natural, unobtrusive promotion of your brand, its values, and benefits. Such people exist in every niche, and their efforts yield the best results at the beginning of cooperation.
Public relations
Public relations (PR) is the background of your brand's marketing promotion, as the correctness and content of public activities and statements directly affect how customers perceive your business. In other words, no matter how much tobacco corporations advertise their products at sports events like speed racing and Formula 1, no one will believe that nicotine is a fast track to victory and championship. Still, we admit, advertising on a Ferrari sounds gorgeous!
Press releases
All essential stages of your company’s life should be respectfully and meaningfully announced through official channels. The value is transparency and consistency between the brand’s actions and promises and the company’s development policy.
Media coverage
Collaborate with publishers and journalists who can help promote your brand values to a broader audience. This can include sponsored promotion, guest blogging, co-authored articles, and other brand recognition examples.
Programmatic display and video advertising plus remarketing campaigns
With advertising platforms, publishers can sell advertising slots (inventory) on their websites and apps, and advertisers can buy them. Ad platforms naturally want to make money from their services. Besides, ad exchanges also want to make money by charging fees for reselling traffic.
Nevertheless, programmatic advertising is the most cost-effective and efficient way to launch large-scale campaigns targeting highly relevant audiences through personalized ads.
Please look closely at brand awareness examples: they are complete only when combined with programmatic advertising. Everyone needs it, from Kamala Harris and Donald Trump to niche microbusinesses. At TeqBlaze, we are authoritative in saying that your programmatic platform opens way more exciting doors than those available for broad marketing participants.
Display ads
Create programmatic advertising campaigns to communicate with your audience through consistent messages wrapped in compelling word-of-mouth creatives.
Video ads
Programmatic advertising allows you to integrate into all areas of your target groups’ lives. The constant presence of symbols and messages associated with your brand will convert them into customers and clients, and you can accurately measure this effectiveness.
8 top strategies for brand awareness with examples
In this section, we will analyze brand awareness examples in more detail, focusing on programmatic advertising as the fastest way to simultaneously reach broad target audience groups.
It can be a minimalistic banner, a full-fledged video, or a combination of several advertising formats available at the level of tens of thousands of impressions on various devices per second. The speed is impressive, but it’s just the tip of the programmatic advertising iceberg.
Invest in popular social platforms
Example: Netflix on Instagram
If you're looking for campaign ideas to raise awareness, here's a great example: a giant OTT streaming service makes viral content on Instagram. And it works surprisingly well, reaching diverse audiences worldwide.
Brand awareness ads examples, in this case, may look like an invitation to join the Netflix community on Instagram using the Meta internal advertising platform. Scaling up would be banners with screenshots of Instagram posts using programmatic advertising platforms that can appear on websites publishing movie lists. Clicking on the post should take the user to Netflix’s Instagram. After consuming their content, the user can become a Netflix customer.
Remember about giveaways
Example: Glossier
Even for a premium brand, holding a giveaway is a good idea to convert people hesitating to become customers. It’s almost impossible to make a situation in which a giveaway brings less benefit than the cost of running it. Awareness advertising examples can look like a straightforward visual design inviting people to participate in a giveaway if they subscribe to an Instagram account or confirm an email if it is possible to involve website users in the giveaway.
Create engaging and helpful content
Example: Peloton The Output
Another one of the great campaign ideas to raise awareness is to create content that will benefit the part of your brand's audience that still needs to be motivated to pay money. Thanks to its extensive blog and rich articles, Peloton creates valuable content for many people who lead a healthy lifestyle. After a few superior and relevant articles, why wouldn’t a user try a paid subscription?
For a blog to attract new customers, you must run programmatic advertising campaigns that draw the audience. The main idea is to provoke people to explore the blog. Editors, writers, and marketers will do the rest with the value of the content they create.
Share educational materials
Example: HubSpot’s blog and academy
And this is an outstanding representative of one of the B2B brand awareness campaign examples. HubSpot not only provides a powerful product to its customers but also constantly increases the knowledge base of this product, which organically attracts new people and increases the level of its expertise in the eyes of industry players.
Take a look at the awareness campaign examples: HubSpot just needs to hint that they provide free certification in marketing and sales, and conversions will start to grow. They can't help but grow because that's how people are wired.
Go viral using simple messages
Example: Coca-Cola’s #ShareaCoke
Here, we want to remind you that the best brand awareness campaigns are easy as pie — and that’s their genius. In the context of programmatic advertising, ask yourself: will one banner be enough to reveal the essence of the message to the user from the first seconds of interaction? If not, then you are overcomplicating things.
Sponsor high-profile events
Example: Red Bull sponsors extreme sports events
This is one of the awareness campaign ideas that medium-sized and bigger businesses should consider. Any brand will benefit from advertising a free marathon in a specific city to raise money for charity. It's easy to organize and attract a loyal audience. It's an old way, but it's still as effective as ever.
Take a look at niche podcasts
Example: Dollar Shave Club
Dollar Shave Club’s founder visited entrepreneurial podcasts to tell the brand’s story, reaching an audience of aspiring business owners and grooming enthusiasts. This exposure helped spread the brand message to a broader yet relevant audience. It’s a good idea to align this with the most unexpected brand awareness campaign examples. Promoting a podcast can help attract both current brand customers and a more valuable audience of entrepreneurs looking for insights and learning from the industry.
Partner with influencers
Example: Daniel Wellington watches
All types of awareness campaigns have one thing in common: if the customer doesn't believe in them, they lose all meaning. Therefore, it is worth investing in distributing your brand’s products with the help of influencers. In the future, they can even become the face of creatives for programmatic brand awareness campaigns to attract larger audiences.
Collaborate to grow awareness
Example: Uber and Spotify collaboration
For Uber, it’s an opportunity to provide a new personalized service for free. For Spotify, it’s an opportunity to increase the number of paying customers. Both parties win, and they can also create numerous ads that raise awareness, promoting the features of their collaboration and showing it in the best possible way.
How TeqBlaze enhances brand awareness
TeqBlaze provides white-label advertising platforms for programmatic ad sales and buying. We don’t manage creatives. Instead, we provide you with the infrastructure to launch and scale your brand awareness campaigns to your desired level. With our help, you can launch a business that you will use yourself and from which you will earn money by attracting customers.
White-label SSP + Ad Exchange platform to help publishers sell their advertising inventory and benefit during this process.
White-label demand-side platform to work with advertisers looking for OpenRTB expansion and ways to target new audiences.
Additional services are also available, and the TeqBlaze experts are ready to provide them to help you run a successful programmatic business.
We invite you to explore our success stories and benefit from the eBooks section. We will also be happy to devote time to personalized requests, so please describe your issue to our team, and we will respond in detail.
Conclusion
Raising brand awareness is a long-term strategy that requires consistent efforts across multiple channels. Programmatic advertising can amplify these efforts, allowing you to reach a vast audience in a personalized and scalable way. From public relations to content marketing, social media, SEO, and direct programmatic campaigns, these strategies can help you build a strong brand presence.
If you have any questions about programmatic advertising or need help launching your brand awareness campaigns, TeqBlaze experts are here to assist. Contact us via our website to explore tailored solutions that meet your specific goals.
